1. Presented by : Guillaume Prost Seghen Zeremariam

2. Table of Contents Presentation of REKA Mission Reka Products
Impacts on Tourism in CH
Conclusion
Table of Contents

3. 1. Presentation of REKA Founded in 1939 Cooperative, Social company
Second most-important provider in Swiss market for holiday apartments
Unique company of its kind
Over 500 shareholders
No interests are reversed
It has high credibility in both economic and tourism world
1. Presentation of REKA

4. 1. Presentation of REKA

5. 1. Presentation of REKA Owns over 2800 holiday apartments
Company divided between 3 units
Argent Reka
Vacances Reka
Finances & Central services
Marketing tasks attached to the director
1. Presentation of REKA

7. 2. Mission Provide holiday packages at a fair price to:
Families with a low income
Monoparental families
Disabled people
In 2012, dedicated CHF 2.3 million to the social holidays fund
CHF 119’687.– donated to external organisators of camps for disabled people
2. Mission

8. 3. Reka Products 2 Business Units:
Reka Money (Reka-Card, Reka Checks & Reka Rail)
Reka Holidays
Used by over 4000 employers as salary bonus in CH
Markets a unique combination of products in Switzerland
3. Reka Products

9. 4. Impacts on Tourism in CH
Two million customers
Use of Reka checks possible at more than 8700 collection points
Museums, gas stations, night clubs, cinemas, leisure & travel, CFF SBB FFS etc…
Represents more than 1.3 million overnight stays in CH.
4. Impacts on Tourism in CH

10. 5. Conclusion Important actor of domestic tourism in CH
One of the rare companies reaching to low-income families
5. Conclusion