1. Mason

2. Chapter 3
“The remix is of the most powerful forces in pop culture today.” (pg. 70)
“Original ideas are often historical concepts mashed up and served as something new…a remix is much more than the sum of its parts.” (pg. 71)
The remix is… “a conscious process used to innovate and create” (pg. 71)

3. “Remixing is about taking something that already exists and redefining it in your own personal creative space, reinterpreting someone else’s work your own way.” ( pg. 71)

5. “In essence the remix is a creative mental process
“In essence the remix is a creative mental process. It requires you to do nothing more than change the way you look at something.” (pg. 80)
“The remix is nothing less than a new way to communicate” (pg. 80)
Remixing can add value but also devalue (i.e. Hollywood remakes, reboots, sequels...risk aversion)

6. “The remix has evolved, on one level, into the bland mainstream franchise….But if you apply the science behind the remix properly, it is possible to create a remix so good that people forget about the original.” (pgs 84-85)

7. Machinima
Video game modding
Fashion design

8. Sweding Films
Vidding: taking video clips from TV/film and creating a music video to explore character, identity, etc.
AMV (anime music video): setting Japanese anime to a music track