1. How Artificial Intelligence
Is Revolutionising Campaign Management
Sagar Patil
VP - Product Management,
Netcore Solutions
@sagar_ai

2. VP – Product Management,
Speaker
Sagar Patil leads product management at Netcore, driven by the desire to create a world class marketing platform which would enable marketers across the board, from a campaign executioner, to a CXO, to improve customer engagement and maximise customer lifetime value.
An IIM alumni, Sagar has more than 10 years of experience in product management, CRM, marketing, strategy, and analytics, and in-depth knowledge of markets in rapidly growing economies such as India and China. Having previously worked with Flipkart, Kensico, Inkfruit.com & Zovi.com, Ester Industries, Tata Bluescope Steel, Cairn Energy, Wipro, and Amdocs, he is a subject matter expert in CRM, marketing, product management & development.
Sagar Patil
VP – Product Management,
Netcore Solutions
@sagar_ai

3. Things To Remember Tweet Question Slides & Recording
Use below hashtags and handle to tweet during the webinar
@netcoresolution
#NetcoreWebinar
Tweet
Please use the chat window to ask questions during the webinar
Question
You will get an with slides and recording post webinar
Slides & Recording

4. Agenda Decision Making Process With & Without ML AI
Stage Wise Implementation & Use cases
Objective & Planning
Segment
Content Strategy
Analysis & Execution
Time
Channel Affinity

5. Analysis & Execution at Opportunity Identification
Decision Making Process Without ML & AI
Manual Process ,
Instinct based
Analysis at group Level
Analysis & Execution at
Group Level
Objective
&
Planning
Listen
Manual
Opportunity Identification

6. Analysis & Execution at Individual Level Opportunity Identification
Decision Making Process With ML & AI
Automated Process ,
Informed Data based
Analysis at Individual Level
STO
A/B Testing
Churn
Prediction
Analysis & Execution at Individual Level
Which Segment
To Target ?
What to Promote
Objective
&
Planning
Season & Product
Sentiments
Channel Affinity
Individual basis
Smart Journey
Listen
Automated
Opportunity Identification
Smart Segments
SLO
Automated Content
Recommendation
Cost & Offer Forecast
For the Season
Demand &
Supply Forecast

7. AI ML Implementation in Campaign Stages
What Time
Decided by ML
Planning & Objective
Channel to be used
Decided by ML
Communication Content Decided by ML
Segment : Accompanied Seasonal Shoppers
Objective to re-initiate Sale with sale offer
Analysis & Execution
Whom to ?
Copyright Netcore Solutions.

8. All of them are different
Copyright Netcore Solutions.

9. Planning : Smart Segment : Whom to target?
Copyright Netcore Solutions.

10. Planning : Smart Segment : Whom to target
Copyright Netcore Solutions.

11. Planning : Smart Segment : Whom to target
Members who wait for Sale season to purchase premium products
Premium Product Buyer
High Transaction value & Frequency but Low Spends recently 1 2
Non Promo Buyer
Promo Hunter
Shopper Lifestage 5 6 3 4 7 8
Low price product buyer
Copyright Netcore Solutions.

12. Customer Lifetime Value (CLTV)
Existing User Behaviour
Predicted User Behaviour
Likelihood to Retain a Specific User
Marketing Costs
CLTV Scoring helps you rank and therefore differentiate between your Top and Bottom Users

13. Planning : Content Optimization: What to send?
1 - on - 1 Product Recommendation Engine
AI Based
Keyword
Analyser
SLO
Recommendation Engine

14. Recommendation Email based Transaction History of Users
Content Optimisation
Recommendation based Transaction History of Users
Transaction – Amazon
Book – Dongri To Dubai
Amazon Optimises Transaction Rates by sending recommendation
mails based on Size/page of previous buy
Post 30 Days

15. Classification & Regression Modelling
Execution : Time Optimization
Classification & Regression Modelling
Send Time Optimization
Channel Affinity

16. ML Based RFM (recency, frequency, monetary) Analysis
30 % Up in Star Customer
Increases revenue 2X

17. Experience the Netcore Smartech Demo, email us on“ “
Q/A
Experience the Netcore Smartech Demo, us on

18. We will email the recording and slides to you soon “
Thank you for joining.
We will the recording and slides to you soon  “