1. Country selection process
SelfPackaging
SELFPACKAGING
Country selection process

2. Source: Google Analytics
PAGE VIEWS
SelfPackaging
(Dec. 7th – March 10th)
Source: Google Analytics

3. Source: Google Analytics
PAGE VIEWS
SelfPackaging
(Dec. 7th – March 10th)
Source: Google Analytics

4. Source: Google Analytics
PAGE VIEWS PER CITY
SelfPackaging
(Dec. 7th – March 10th)
Source: Google Analytics

5. ORDERS
SelfPackaging
(Dec. 7th – March 10th)
December
January
February

6. COUNTRIES
SelfPackaging
OPTIONS
Greece UK
Italy
Germany
Portugal

7. GREECE COUNTRIES Page views 4th ranking position in page views.
SelfPackaging
GREECE
Page views
Population:
4th ranking position in page views.

8. GREECE COUNTRIES Page views per city
SelfPackaging
GREECE
Page views per city
Athens: 1st ranking position in page views*
*(not set) = Google user’s account: Data not available

9. GREECE Orders COUNTRIES 8 orders from Greece
SelfPackaging
GREECE
Orders
8 orders from Greece
Average ticket value: €*
Free shipping 95€
(Dec. 7th – March 10th)
*VAT included

10. COUNTRIES
SelfPackaging
GREECE
Social Networks: Facebook

11. GREECE COUNTRIES Social Networks: Facebook
SelfPackaging
GREECE
Social Networks: Facebook
3,226 likes from Greece (Total number of ‘Likes’ )
Athens: 1st popular city on SelfPackaging English Facebook Fan Page
Thessaloniki: 3rd popular city on SelfPackaging English Facebook Fan Page
After English, Greek is the most popular language on SelfPackaging English Facebook Fan Page.
They are very participative on our Facebook Fan Page (likes)

12. GREECE COUNTRIES Take into account…
SelfPackaging
GREECE
Take into account…
They have a similar culture and liking for handmade. It is really helpful for our company and products.
After yhe UK and the USA, Greece is the following country in page views and social networks rankings.
Shipping cost is a bit expensive (from 25.6€)

13. UNITED KINGDOM COUNTRIES Page views
SelfPackaging
UNITED KINGDOM
Page views
Population: 63,750,000
2nd ranking position in page views.

14. UNITED KINGDOM COUNTRIES Page views per city
SelfPackaging
UNITED KINGDOM
Page views per city
London: 2nd ranking position in page views*
*(not set) = Google user’s account: Data not available

15. UNITED KINGDOM Orders COUNTRIES 17 orders from the UK
SelfPackaging
UNITED KINGDOM
Orders
17 orders from the UK
Average ticket value: €*
Free shipping 95€
(Dec. 7th – March 10th)
*VAT included

16. COUNTRIES
SelfPackaging
UNITED KINGDOM
Social Networks: Facebook

17. UNITED KINGDOM COUNTRIES Social Networks: Facebook
SelfPackaging
UNITED KINGDOM
Social Networks: Facebook
3,624 likes from the UK (Total number of ‘Likes’ )
3 cities are in Top 10 popular cities on our Facebook Fan Page:
- London: 2nd popular city on SelfPackaging English Facebook Fan Page
- Manchester: 6th position
- Birmingham: 10th position
- Dublin (Ireland): 7th position
English is the main language (British English) on SelfPackaging English Facebook Fan Page.

18. UNITED KINGDOM COUNTRIES Take into account… SelfPackaging
All our strategy is focused on this country. We will ‘lost’ most of our investment if we decide not to take the UK into account.
STATISTICS
- Page views: 2nd position
- Page views per city: London 2nd ranking position in page views per city
- Social networks: Most of the followers (31% on Facebook Fan Page and 51% on Twitter profile)
We don’t need more investment in translations (translation costs are around 3,500 €)
English is the main language (British English) of our online visitors
The same strategy is applied for Ireland and it helps us ‘prepare the USA market’ (most of the British blogs where we have a banner have a large number of North American readers because they use the same language)
Baking and handmade are popular in the UK.
Take into account…

19. COUNTRIES
SelfPackaging
UNITED KINGDOM
Take into account…

20. PORTUGAL COUNTRIES 6th position ranking in page views SelfPackaging
Population: 10,487,000
6th position ranking in page views

21. Brazil PORTUGAL COUNTRIES
SelfPackaging
PORTUGAL
However, we have another important country which speaks Portuguese…
Brazil

22. PORTUGAL COUNTRIES 11th position in the page views ranking
SelfPackaging
PORTUGAL
BRAZIL POPULATION: 201,032,714
11th position in the page views ranking

23. PORTUGAL COUNTRIES Page views per city
SelfPackaging
PORTUGAL
Page views per city
Lisbon: 8th ranking position in page views*
*(not set) = Google user’s account: Data not available

24. PORTUGAL Orders COUNTRIES 7 orders from Portugal
SelfPackaging
PORTUGAL
Orders
7 orders from Portugal
Average ticket value: 84,20 €
(Dec. 7th – March 10th)
*VAT included

25. COUNTRIES
SelfPackaging
PORTUGAL
Social Networks: Facebook

26. PORTUGAL COUNTRIES Social Networks: Facebook
SelfPackaging
PORTUGAL
Social Networks: Facebook
1,243 likes from Portugal (Total number of ‘Likes’ )
Lisbon: 4th popular city on SelfPackaging English Facebook Fan Page
Porto: 9th position
Portuguese: 5th position ranking in language (Portuguese from Portugal)

27. PORTUGAL COUNTRIES Take into account…
SelfPackaging
PORTUGAL
Take into account…
Shipping costs are cheaper than the other countries (like the Spanish ones)
They have a similar culture and liking for handmade. It is really helpful for our company and products.
After Greece and Italy (the UK and the USA), Portugal is the following country in page views, orders and social networks rankings.
What about Brazil? (we will be in the American continent)

28. GERMANY COUNTRIES Page views 7th position in the page views ranking
SelfPackaging
GERMANY
Page views
Population: 80,585,700
7th position in the page views ranking

29. GERMANY COUNTRIES Page views per city SelfPackaging
No German cities here.
First German city: 59th position: Berlin
(not set) = Google user’s account: Data not available

30. GERMANY Orders COUNTRIES 2 orders from Germany
SelfPackaging
GERMANY
Orders
2 orders from Germany
Average ticket value: 95,2* €
Free shipping 95€
(Dec. 7th – March 10th)
*VAT included

31. GERMANY COUNTRIES Social Networks: Facebook
SelfPackaging
GERMANY
Social Networks: Facebook
51 likes from Germany (Total number of ‘Likes’ )

32. GERMANY COUNTRIES Take into account… Large population
SelfPackaging
GERMANY
Take into account…
Large population
Same shipping costs = France, Italy or the UK.
We don’t have a lot of page views from Germany

33. ITALY COUNTRIES Page views 3rd position in the page views ranking
SelfPackaging
ITALY
Page views
Population: 61,000,000
3rd position in the page views ranking

34. ITALY COUNTRIES Page views Milan: 6th ranking position in page views
SelfPackaging
ITALY
Page views
Population: 61,000,000
Milan: 6th ranking position in page views
Rome: 7th ranking position in page views

35. ITALY Orders COUNTRIES 13 orders from ITALY
SelfPackaging
ITALY
Orders
13 orders from ITALY
Average ticket value: 93,44€*
(Dec. 7th – March 10th)
*VAT included

36. COUNTRIES
SelfPackaging
ITALY
Social Networks: Facebook

37. ITALY COUNTRIES Social Networks: Facebook
SelfPackaging
ITALY
Social Networks: Facebook
1,820 likes from Italy (Total number of ‘Likes’ )
Rome: 5th popular city on SelfPackaging English Facebook Fan Page
Milan: 8th popular city on SelfPackaging English Facebook Fan Page
After English and Greek, Italian is the most popular language on SelfPackaging English Facebook Fan Page.
They are very participative on our Facebook Fan Page (likes)

38. *With almost no investment
COUNTRIES
SelfPackaging
ITALY
Take into account…
They have a similar culture and liking for handmade. It is really helpful for our company and products.
After the UK and USA, Italy is the following country in page views*.
2nd ranking position in orders (after the UK)*.
Same shipping costs = France, Italy or the UK.
Large population
*With almost no investment