1. July 2001 meeting to review and agree on the
“Way Forward” plan
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ALRDC Meeting July 2001

2. The Need :
Initially a centralised repository for A.L. technology information, processes, best practices, case histories, a database of library information, then, developing into a forum and central focus for the facilitation / coordination of collaborative R&D efforts in A.L.
Long term ALRC needs to be ‘producer driven’ to maintain critical mass.
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ALRDC Meeting July 2001

3. Applied Technology Workshops, Technical User Groups, etc.
Other organisations :
Applied Technology Workshops, Technical User Groups, etc.
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ALRDC Meeting July 2001

4. Other organisations :
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ALRDC Meeting July 2001

5. Why isn’t it covered today :
SPE TIG / PTTC / DOE / ALOEC / PLOPT / PEA / TUALP /
Discussion. What we must ask ourselves :
Q: Why would ALRC be more successful ?
A: We would be able to bring many more prospective Artificial Lift focused participants to the table, be an A.L. information resource and offer a structured approach to smooth the launch of any perceived collaborative R&D project.
11/23/2018
ALRDC Meeting July 2001

6. Proposed Mission :
Initially to act as a central forum for companies and the academic world and research facilities to disseminate AL technology, best practices, case histories, and...
Develop into an organisation that facilitates collaborative research and technology development to improve the A.L. technology available to all stakeholders in the industry. To collaborate wherever practical with other existing technical organisations.
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ALRDC Meeting July 2001

7. Proposed Vision :
ALRC will be a not-for-profit organisation which would supply a database / library reference for as much of the known material related to the technology as possible. It would offer and facilitate a platform ( venue, coordination, format and administration ) for industry needs, and ideas for research within its field, also a forum to review problem areas in the technology which can be reviewed with peers in the industry sector to evaluate potential research projects.
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ALRDC Meeting July 2001

8. Proposed Long-term Goal :
To become the pre-eminent global point of contact for anyone interested in the technology and advancement of Oilfield Artificial Lift.
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ALRDC Meeting July 2001

9. Suggested Milestones ( 1 of 2 ):-
1 by end July – The steering group agree a “Way Forward”, and authorise the Coordinator to take the next steps.
2 by 1st Sept – Collaborate to develop, then gain approval from the Steering Group for a working budget, and an information pack to “go on the road with”.
3 also by 1st Sept – Agree and authorise a plan for a ‘marketing campaign’.
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ALRDC Meeting July 2001

10. Suggested Milestones ( 2 of 2 ) :-
4 1st October - Launch intensive campaign to attract Oil producing company interest, and commitment to join.
5 Take the rest of October to evaluate and consolidate OilCo. and supplier responses.
6 Convene Steering Group meeting by early November to evaluate progress / responses and make a “Go – NoGo” decision to launch & develop ALRC.
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ALRDC Meeting July 2001

11. We are a not-for-profit organisation
Boundaries
We are global, but can only envisage meetings in the Houston / Texas region during the initial launch and development phases.
We are a not-for-profit organisation
We will not directly fund any R&D project
We would not directly own any developed A.L. technology, patent or license it.
ALRC would be non-judgmental in the evaluation of all R&D project opportunities.
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ALRDC Meeting July 2001

12. All Oil producers of all sizes, globally,
Target membership :-
All Oil producers of all sizes, globally,
All A.L. product and service suppliers,
All academic locations which address the subject ( supply courses or perform research ),
Any appropriate governmental authority,
All research facilities, Labs, JIPs, Consortia and individuals with an interest in, or capability to support R&D in A.L.
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ALRDC Meeting July 2001

13. Structure of our organisation : How should ALRC be set up ?
1) Loose association; 2) LLC with IRS 501C3 status; ) Alternatives ?
Speed of set-up :
Investigation of the Canadian PTAC model first introduced by Weatherford, indicates a model we could clone much faster, with a potentially more cost effective launch. PTAC have volunteered to ‘open their books” and offer as much assistance as possible to ALRC. D.Wallis to continue in depth discussions with PTAC and will report back.
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ALRDC Meeting July 2001

14. ALRC Services ( 1 of 2 )
ALRC plans to offer the following services to its members. These will be developed in phases as ALRC gains support and funding.
Artificial Lift Information
Collect, store, and disseminate artificial lift case histories and best practices
Maintain a listing of artificial lift conferences, workshop, symposia, training events, etc.
Maintain a listing of artificial lift test and research facilities, wells, etc
Maintain a library of artificial lift books, reports, papers, etc.
Sponsor (host) conferences or workshops for members on artificial lift topics
Artificial Lift R&D
Help identify, document, and facilitate prioritization of artificial lift R&D needs
Be a source and/or sounding board for new artificial lift ideas
Help coordinate pooling of funding from potential customers of this technology
Find a champion for each project
Help find and coordinate potential providers of this R&D technology
Help disseminate R&D status reports on non-proprietary projects to all members
Assist in disseminating "public" R&D technology "products" to member customers
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ALRDC Meeting July 2001

15. ALRC Services ( 2 of 2 )
A more detailed look at some of the proposed ALRC services:
Coordinate Artificial Lift R&D
Help solicit ideas and prioritize projects
Help facilitate sharing of funding,
pooling of resources, and distribution
of funds to R&D providers
Help develop and maintain future vision
Coordinate R&D Progress
Help establish goals and objectives
Establish a model for setting and
keeping targets and milestones
Coordinate communication between
providers and receivers
Maintain web site for members
Provide R&D Services
Provide resources to help R&D
providers file for/obtain patents
and/or product licenses
providers productize R&D results, produce product documentation,
and market R&D products
Provide Other R&D Services
Help publicize R&D developments
Help coordinate artificial lift meetings
Help organize artificial lift conferences
Help facilitate artificial lift training
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ALRDC Meeting July 2001

16. Benefits to membership :
Keep abreast of new technology that could be implemented in producing operations, adding value
Provide input to suppliers on the A.L. R&D needs of operators
Be aware of, and participate in focused joint R&D projects of strategic value to your company, including field pilots that lower the risk in pioneering new A.L. technology
Access to regular Technical Presentations organised by ALRC from all components of the A.L. industry.
Access to the central library database and case histories, best practices etc, plus a ‘members only’ section of a Website for straightforward bulletin board communications,
Support from core ALRC staff of neutral specialists to further the cause of advancement of A.L. in the Oil Industry.
ALRC would offer a ‘model’ for an R&D Joint Venture for use by parties volunteering to participate in each and every project, covering such topics as I.P. ownership, licensing, etc.
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ALRDC Meeting July 2001

17. - a collaborative e-Room
A potential way of improving communications for our project in a cost effective and an effective way
- a collaborative e-Room
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ALRDC Meeting July 2001

18. Misc. thoughts,
We would want to facilitate an open forum for both inventors and people / producers with problems to be able to come to us to ‘air’ their ideas / problems in a standardised format. We will need a mechanism that allows them a voice, through ALRC, to the industry that is objective and not ‘elitist’ in any way.
Elements of the marketing of ALRC would need to include, but not be limited to :-
1 Calls and s ( 1 page max ) directing people to the website to download the presentation.
2 Offers for key steering committee volunteers and Director of ALRC to make presentations to interested parties
3 A clear message of at least phase 1 deliverables with timeline and planned phase 2 functionalities.
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ALRDC Meeting July 2001

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ALRDC Meeting July 2001

20.  2 full time, 2 part time +75% of their Chief.
Key Facts :
 2 full time, 2 part time +75% of their Chief.
 sq. ft. of offices, started at 400 sq. ft.
 If they could start over, they would add more hp to their marketing for members.
 They asked initial members to sign up for 3 years to get some stability.
 PTAC has offered to ALRC to open all its books, give copies of T&Cs, and any other help reasonable.
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ALRDC Meeting July 2001

21. Our organisation’s name, image, logo. Suggestions,
- ALRC ( also similar = Australian Land Research Data Centre, a Australian Gov... dept in Canberra, with website
- or….. ?
Note : There is a point in time during the concept / design / build-out of an organisation, after which a change in name and / or logo is detracting / detrimental. Later, after achieving critical mass it could be implemented with less of a negative reaction.
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ALRDC Meeting July 2001

22. Alternate Name ?
RADIAL
( Research And Development In Artificial Lift )
- it goes very well with Cleon’s logo
- any others ?
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ALRDC Meeting July 2001

23. RADIAL R.A.D.I.A.L. Alternate Logo ? Or... Or…??
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ALRDC Meeting July 2001
We shouldn’t delay the decision on any change much beyond this meeting.

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ALRDC Meeting July 2001

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ALRDC Meeting July 2001

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ALRDC Meeting July 2001

27. Handout with more detailed plan available for discussion,
Now let’s discuss….
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ALRDC Meeting July 2001