1. The speaker/writer attempts to appeal to the audience’s morals, values, and credibility
Ex. Religious beliefs, political beliefs, opinions about what is right and wrong
Ethos- Ethical appeal

2. Pathos- emotional appeal
The speaker/writer attempts to evoke specific emotions from the audience by making them feel pity, fear, anger, etc.
Pathos- emotional appeal

3. The speaker/writer uses facts, statistics, data, etc
The speaker/writer uses facts, statistics, data, etc. to appeal to the audience
Logos- logical appeal

4. Ethos Pathos Logos Which is it?

5. Ethos Pathos Logos Which is it?
"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."
"They’ve worked against everything we’ve worked so hard to build, and they don’t care who gets hurt in the process. Make no mistake, they’re the enemy, and they won’t stop until we’re all destroyed."
Ethos Pathos Logos Which is it?

6. Create a newspaper article reporting about Tybalt’s death in Act 3 Scene
You will be assigned ethos, pathos, or logos
If you have ethos, report the article attempting to appeal to the reader’s ethics. This could include opinions about right and wrong, religious beliefs, and/or political beliefs. This could also have to do with credibility.
If you have pathos, appeal to the reader’s emotions. Attempt to evoke fear, pity, anger, sadness, etc.
If you have logos, focus on the facts. Who? What? Where? When? Why? Avoid any bias—stick to the facts.
You should include a headline, a minimum of one paragraph of writing, and an image. You may also consider coming up with a newspaper company name, the date, and other important ads that appeal to your assigned appeal
Newspaper Article