1. The Tragedy of Macbeth Act I Scene 7
The Art of Persuasion
The Tragedy of Macbeth
Act I Scene 7

3. RHETORIC
PATHOS
ETHOS
LOGOS

4. ETHOS
Credibility or ETHICAL appeal, this means convincing your listener by referring to your own or someone else’s reputation, experience, and/or expertise.
Example:

5. PATHOS
Emotional …means persuading by appealing to the listener’s emotions. The speaker’s choice of words affects the listener’s emotional response.
Liking Isn’t Helping. Be A Volunteer. Change A Life
Bird Conservation: If You Don’t Pick It Up They Will

6. LOGOS
Logical … means persuading by the use of reasoning. Giving reasons is the heart of any attempt to persuade someone.
mple #1
The wage system has made people believe that what a man needs is work. This, of course, is absurd. What he needs is the goods produced by work, and the less work involved in making a given amount of goods, the better…… But owing to our economic system…where a better system would produce only an increase of wages or a diminution in the hours of work without any corresponding diminution of wages.
Political Ideals by Bertrand Russell
1 out of 10 people drop out of high school in the U.S.
To achieve your dreams , you have to plan, then plan, then plan some more… and don’t forget to take that first step.

7. Shakespeare and Rhetoric
“…the Norweyan lord, surveying vantage, With furbished arms and new supplies of men, Began a fresh assault.”
Act I, Scene 2, Lines
“This is the sergeant who fought like a good and hardy soldier to save me from captivity. Greetings, brave friend! Tell the King all you know of the fighting when you left it.”
Act I, Scene 2, Line 4-8
“My countless joys are unrestrained, and try to hide themselves in teardrops. “
Act I, Scene 4, Lines 39-41