1. Who is more competitive? Why?
What makes them competitive?

2. Learning Objectives TOPIC: Topic 4: Marketing
LESSON TITLE: Porter’s 5 Forces Model (H/L)
COMPETENCY FOCUS:
Entrepreneurship (S4): To develop your entrepreneurial skills in preparing a realistic proposal for a new business start-up. You will understand the process a business will have to go through when starting up, including the underlying principles of starting a business.  
[IB Learner Profile Development: Knowledgeable]
Learning Objectives
By the end of the lesson, you should be able to…
LO1) To recall Porter’s Five Forces Model 
LO2) To describe Porter’s Five Forces Model using examples
LO3) To examine Porter’s Five Forces Model in providing a framework for assessing the competitive environment
SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development.
CRITICAL THINKING KEY:
Knowledge Application Analysis Evaluation

3. Keywords
Competitive Advantage Competitive Rivalry Competition Bargaining Power Substitute Products Barriers to entry Supplier base Market Share Integration

4. Michael Porter A famous management researcher
Developed a strategy that looks at how competitive industries can be
He is the author of 18 books and numerous articles including Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations, and On Competition.
He works at Harvard Business School

5. What is Porter’s Five Forces Model?
Porter identified five factors that act together to determine the nature of competition within an industry. These are the:
Threat of new entrants to a market
Bargaining power of suppliers
Bargaining power of customers (“buyers”)
Threat of substitute products
Degree of competitive rivalry

7. Research
Now, go to
Annotate the overview using the key provided
Make notes on each of Porter’s strategies.
Working in pairs, prepare a presentation to the rest of the group about Porter’s 5 Forces Model.

8. Annotation Key ___ = This confuses me Wow = This interests me
 = I understand this
___ = This confuses me
Wow = This interests me
? = I need to find out more about this

9. How are you going to structure this essay?
Essay Question
Examine Porter’s Five Forces Model in providing a framework for assessing the competitive environment.
How are you going to structure this essay?

10. Reflection
Reflect on what you have learnt this lesson. What do you need to know more about?