1. iLuv Creative Technology
Corporate Strategy
iLuv Creative Technology
January 2014

2. Who Are We?
Passion
Providing product that offers the “Best Value for the Money” in the “Better” and “Best” segments of the market place.
This means offering incremental innovations that provide better features at the same price as our competitors.
This specifically defines our belief in “premium” products and “innovation” that improve our consumer’s lives.

3. What can we be best at? Who Are We?
We need to be the best in the industry at understanding our customers and their consumers.
This will focus our product development and marketing efforts while building an identity and trust with our retail partners.
This will also address and define our need for “speed to market”.

4. What drives our economic engine?
Who Are We?
What drives our economic engine?
Profit per account
This will drive our pricing engine and processes associated with pricing.
It will help us develop tools that hold the organization accountable for forecasting, margin and top line sales.

5. Our Mission
To be a TRUSTED SUPPLIER to our customers by bringing the RIGHT PRODUCTS to market and DELIVERING ON COMMITMENTS.

6. Our Vision
To make products that people LOVE in the “BETTER” and “BEST” segment of each targeted market place.

7. Our Ambition
Make iLuv one of the Top 3 brands in the categories in which we participate.
Make Products that are easy to use, convenient and improve peoples lives.

8. Our WHY
Why - We bring innovative new products to market that consumers love and will make their lives better

9. Tagline
Innovation • Lifestyle
Unquestionable Value

10. Innovation • Lifestyle • Unquestionable Value
Thank You