1. C2C Student Merchandising Competition
May 7, 2014
Presented By: Manisha Patel
AATCC Membership Services Representative

2. Why Merchandising?
50% of students studying in textile-related programs at the university level are merchandising/marketing students
Nothing currently to target these students
Huge growth opportunity

3. Merchandising Competition Proposal
Similar to C2C Design Competition
Undergraduates and Graduates
AATCC Student Member requirement
Digital poster competition
Individuals and teams of up to 4

4. Competition Details
AATCC Competition Sub-Committee chooses specific topic or theme
A product category
A brand
A product

5. Competition Details Part 1: Business Model Part 2: Marketing
Define Business Attributes
Define Target Customer
Part 2: Marketing
Create a Marketing tool
Part 3: Merchandising
Detail the presentation of the product

6. Competition Implementation
Winning Entry- Judging Criteria
Will Need
Judges
Corporate Sponsors
Sub-Committee
Promotion
AATCC News
Social Media
Blast s
Partner with Merchandising Classes

7. Conclusions Why Merchandising? Merchandising Competition Proposal
Competition Details
Competition Implementation
Questions/Discussion