1. LSU Innovation Park Business Consultants
Launching Dreams
Kenny Anderson
Jason Boudreaux
LSU Innovation Park Business Consultants
October 13, 2016

2. What we do LSU Innovation Park Small Business Consulting
Full service tech business incubator founded in 1988
Small Business Consulting
Market Research
Financial Modeling
Business Planning
Technology Commercialization
Management Consulting
Access to Capital
If you want more specific info on our services please contact us afterward.
The LSU Business Incubators and the LSU Innovation Park
lead LSU’s economic development mission by:
Commercializing LSU research
Taking research from the lab to the marketplace
Access to Capital for commercialization of LSU technology
Create licensing/royalty revenue for LSU
Enhance the image of LSU
GOALS:
Creating businesses by assisting entrepreneurs,
innovators, and inventors
Creating jobs for Louisiana citizens
Creating jobs for LSU graduates, keeping them home
Creating internships and student jobs for LSU students

3. Tools for Early Stage Businesses
How to assist ‘idea stage’ businesses?
Lean Canvas Business Model
Single page canvas
Forces students to asses critical components of the business plan
Aligns with elements of executive summary and/or business plan
Days of 20+ page text heavy business plans are over
Some investors will review a lean canvas
**Important to note
There is a difference between the Business Model Canvas and the Lean Canvas
We assist 300+ small businesses at all stages every year.

5. Thought Process “Life is too short to build something nobody wants”
Ash Maurya
“Customers care about their problems, not your solution”
Dave McClure
“There are no facts inside the building, so get outside!”
Steve Blank
Build companies and launch products quicker
More in line with customer needs
Eliminate long development times

6. Lean Startup Cycle

7. Talk about order and most important segments for HS teachers
“our” order versus Eric Reis order
Talk about how we use it effectively

8. Problem
Go through alongside example

9. Solution

10. Customer Segments (Very Important)
DON’T FORGET SCAVENGER HUNT QUESTION!
What Matters to Customers? Customers do not care about your technology – they care how the product creates value to them Customers do not exist to buy your product – you exist for your customers
What Makes a Good Customer Segment? • They are PEOPLE • Specific and well-defined group of people • Very few people who fit the specific description won’t buy your product • Have willingness and ability to pay • Their performance or pay is judged on a metric that you can improve
EXAMPLE: More Reliable Electric Motor • Good: hybrid and/or electric vehicle motors in haul trucks fail • Better: electric motor failures in haul trucks cause significant unplanned downtime and lost production • Best: save mining companies $720,000 per day by preventing lost production from unplanned haul truck down time

11. Unique Value Proposition
What Makes a Good Value Proposition? • Direct benefit to customer • Concise • Specific and quantitative • Uniquely delivered by your team • In words your customer would actually say

12. Channels

13. Revenue Streams

14. Cost Structure

15. Key Metrics

16. Unfair Advantage

18. Follow-on Deliverables/Resources
Executive Summary
Garage Template (handout)
Business Plan
SBA template
ss-plan/1
Strategyzer
LSU Innovation Park Resources Handout
The Lean Startup by Eric Ries
Discuss our resources for following up.

19. Questions?