1. Communications Channel and Audience Strategy
Meningitis 2017
26 April 2017

2. Channels and user journeys
Internal audiences
External audiences
Staff
(Net News)
Staff Leaders Alert
Student
(Student News)
‘Current Students’ website announcement
Surrey.ac.uk homepage
External reactive statements (Social Media, Press)
Content lead – Internal Comms
Broadcast lead – Internal Comms
Content lead – Internal Comms
Delivery Lead – Web Team
Content lead – External Comms
Delivery lead – Web Team
Content lead – External Comms
Delivery lead – (Social) / External Comms - Press
General info / background
Vaccination program details
Internal FAQs
Contact options:
Centre for Wellbeing
Meningitis Now
Meningitis Research Foundation
SurreyNet Meningitis info site section
Surrey.ac.uk Meningitis info site section
General info
Reassurance messaging
External FAQs
Contact options:
Dedicated University hotline
Meningitis Now
Meningitis Research Foundation
Staff / Student link
Content lead – External Comms
Delivery lead – Web Team

3. Audience breakdown – total view
Internal audiences
External audiences
Staff
Staff living on campus - mentors, wardens, student services
Teaching staff
Professionals services - non student facing
Professionals services - student facing
Students' Union
Sports Park staff
Research Park staff
Guildowns
Medical condition (spleen / immune system)
Students
UG first year - in halls 
UG first year with families
UG first year - off campus accommodation
UG first year - regular accommodation visitors
All other students - in halls
All other students  
Students on sports trip - not on John's bus (300)
PGR students
Student on Sports trip bus with John (50)
PTY students
Erasmus students at Surrey
Erasmus students outside campus
Visitors/students inbound
Visitors/students outbound - schools, fairs,countries, businesses, volunteering - may include high risk UG first year students
Prospective students 2017 entry - firm/insurance
Prospective students 2017 entry - undecided
Prospective students open day visitors
Medical condition (spleen / immune system)
Public
Campus Kids nursery staff
GSA visitors
AQA
Leggitt Building
Harlequins
BBC Surrey
SSP users
Research Park
Royal Surrey Hospital
Guildford Borough Council
Placement partners
Schools (WP outreach)
Public/media
Non-students sharing accommodation
Service providers
Food suppliers
Market stall holders
Starbucks staff
Shop staff
Local MPs
Local residents / businesses

4. Audience breakdown – condensed view for messaging versions
Internal audiences
External audiences
Staff
STAFF LIVING ON CAMPUS
ALL STAFF
MEDICAL CONDITIONS (spleen / immune system)
Students
FULL-TIME UG STUDENTS (LIVING ON CAMPUS)
FULL-TIME UG STUDENTS (NOT LIVING ON CAMPUS)
ALL OTHER STUDENTS
SPORTS TRIP STUDENTS
INBOUND STUDENTS
OUTBOUND STUDENTS
PROSPECTIVE STUDENTS
MEDICAL CONDITIONS (spleen / immune system)
Public
INBOUND VISITORS
INBOUND PARTNERS