1. Selecting an Employer Professional Opportunities Orientation Program
Karen Pollard
Josh Murer
Possible questions for the audience:
How many people know what Cardinal does?
How many think Cardinal is an insurance company?
Who knows what the largest company headquartered in Columbus is? How many think it’s Nationwide? The Limited? Wendy’s?
February 11, 2003

2. Goal: Discuss factors that should be important to you in selecting an employer:
What industries interest you?
What are the employer’s values?
What role will you play?
History according to RDW:
Why I got into this business
What I learned about my customers along the way
Why I decided to “go national” -- and ultimately “international”
Thirty years is not a lot of time to build something like Cardinal, but we did it.
May want to reference our visibility now, i.e. rankings from Fortune and Business Week, etc.
Help you make the right decision…for you and…your employer.

3. Industry
Goal: Discuss factors that should be important to you in selecting an employer:
What do they do?
Type
Service
Manufacturing
Public Service
Diversified
Function
Examples: Consulting, Banking, Healthcare, Automotive, Energy
History according to RDW:
Why I got into this business
What I learned about my customers along the way
Why I decided to “go national” -- and ultimately “international”
Thirty years is not a lot of time to build something like Cardinal, but we did it.
May want to reference our visibility now, i.e. rankings from Fortune and Business Week, etc.

4. Industry What stage are they in? Do I want to work in this industry?
Stable
Growth
Declining
Do I want to work in this industry?
History according to RDW:
Why I got into this business
What I learned about my customers along the way
Why I decided to “go national” -- and ultimately “international”
Thirty years is not a lot of time to build something like Cardinal, but we did it.
May want to reference our visibility now, i.e. rankings from Fortune and Business Week, etc.

5. Core Values What are Core Values? Why are they important?
Basic set of principles shared by an organization under which decision-making is conducted
Why are they important?
Define the work environment
Establish measurements for evaluation
Identify the vision of a company
History according to RDW:
Why I got into this business
What I learned about my customers along the way
Why I decided to “go national” -- and ultimately “international”
Thirty years is not a lot of time to build something like Cardinal, but we did it.
May want to reference our visibility now, i.e. rankings from Fortune and Business Week, etc.

6. Core Values How do you understand an employer’s core values?
ASK…and do so frequently!
Research
Letter to the shareholder
Financial statements
Website
Other company literature
History according to RDW:
Why I got into this business
What I learned about my customers along the way
Why I decided to “go national” -- and ultimately “international”
Thirty years is not a lot of time to build something like Cardinal, but we did it.
May want to reference our visibility now, i.e. rankings from Fortune and Business Week, etc.

7. Example: Cardinal’s Core Values and How they Define the Workplace
Ethical
Maintains an open and honest environment
Performance Driven
Everyone works to deliver 20 % growth…every quarter
Innovative
Encourages creativity and innovation
Not afraid of mistakes
Collaborative
Promotes teamwork
Success, but leaving dead bodies is not accepted

8. Position: What Role do I Fill?
What types of positions are there?
Training programs
Focuses on developing a specific area of expertise
Broad-based rotational programs
Provides exposure and diversity of experience
Traditional entry-level positions
Allows for mastery of a specific job
History according to RDW:
Why I got into this business
What I learned about my customers along the way
Why I decided to “go national” -- and ultimately “international”
Thirty years is not a lot of time to build something like Cardinal, but we did it.
May want to reference our visibility now, i.e. rankings from Fortune and Business Week, etc.

9. Position: What Role do I Fill?
What are “typical” career paths?
Don’t focus on job titles, but rather:
Career patterns
Employer expectations
Associate expectations
Which environment do I feel most comfortable in?
History according to RDW:
Why I got into this business
What I learned about my customers along the way
Why I decided to “go national” -- and ultimately “international”
Thirty years is not a lot of time to build something like Cardinal, but we did it.
May want to reference our visibility now, i.e. rankings from Fortune and Business Week, etc.

10. Which Company is the Best Fit?
Conclusion
Which Company is the Best Fit?
As we think about our vision of the program, we believe this program can position Finance for continued growth by developing talent throughout the organization and providing a pathway for career growth. Our focus going forward will be first to look internally within the Finance organization as opposed to external candidates. This includes not only FDP’s but also our existing employee base. As we develop the expanded program, we will align the goals with the Strategic Drivers, Core Values and Leadership Core competencies. As FDP’s transition throughout the various Cardinal business they will also be able to transfer ideas and business knowledge of their past rotations. This will help create synergies throughout Cardinal.