1. Your Company HSR Certified Professional Home Stager & Redesigner
Home Staging…
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2. Your Company HSR Certified Professional Home Stager & Redesigner
What is Home Staging?
Why should a home be staged?
Why should I recommend Home Staging to my clients?
What is involved with staging a home?

3. Your Company HSR Certified Professional Home Stager & Redesigner
What is Home Staging?…
* Staging is a MARKETING Tool
- your listing, and your client’s home, becomes a commodity or
product
- For a product to sell, it has to be successfully marketed and
packaged
Staging is a proven method of arranging furnishings to produce positive impressions for buyers - the sale begins - where the eye rests.
A professionally trained Home Stager creates buyer appeal for a targeted market using lifestyle selling techniques that incorporates “emotional connection points” so the buyer can envision themselves living there….”this is it. This is the one”

4. Your Company HSR Certified Professional Home Stager & Redesigner
Home Staging is Not Interior Decorating…
* it is more of a ‘science’ vs. an ‘art’ form by targeting your ‘market’
by utilizing effective marketing and decorating techniques to create an environment
that buyers want.
Staging is Not:
Decorating
Following a Check List
Turning on lights and adding flowers
Removing everything in the house
“Fluffing”
Staging is a Value Added Service

5. Your Company HSR Certified Professional Home Stager & Redesigner
Staging is changing the way real estate is being sold…
* Staging brings measurable value and secures equity
Statistics show that homes that have been professionally staged sell 50% faster and on average for 6-10% more money.+
+The New York Village Voice reported that the average number of days on the market for a staged house was 13.9 vs days for an unstaged house.

6. Your Company HSR Certified Professional Home Stager & Redesigner
Staging Is…
Creating Broad Appeal
Using “Buyer’s Eyes”
Rearranging, Refreshing, Reducing (3R’s)
Adding Color and appeal
Selling the space not the stuff
Honoring the client and their belongings
A KEY marketing tool

7. Your Company HSR Certified Professional Home Stager & Redesigner
‘Before’ ‘After’
Cluttered Dreary Master Bedroom Simple Paint Fix

8. Your Company HSR Certified Professional Home Stager & Redesigner
‘Before’ ‘After’
Cluttered Office/family room Easy paint transformation
What is the room’s use? Now we see a family room

9. Your Company HSR Certified Professional Home Stager & Redesigner
‘Before’ ‘After’
Vacant disaster area What a difference staging makes

10. Your Company HSR Certified Professional Home Stager & Redesigner
‘Before’ ‘After’

11. Your Company HSR Certified Professional Home Stager & Redesigner
Why should a home be Staged?…
You only have one chance to make a great first impression
- 2 factors sellers have control over:
1). Price
2). Appearance/Condition
*elements that create 72% of the 1st impression INSIDE the home are w/in control of the seller, & Home Stagers know how to show these to their best advantage
72% of Buyer’s first impressions:
* 35% smell, cleanliness, clutter
* 21% décor & dated carpet
* 16% condition, lighting & minor repairs
(from a 1999 Proctor & Gamble Survey)

12. Your Company HSR Certified Professional Home Stager & Redesigner
Home Staging Facts:
From the 2005 & 2006 Maritz Research staging polls
* 58% of buyers made a decision to buy after seeing 10 properties - effective staging keeps the seller’s house on the list of must-see properties.
* 79% of sellers are willing to spend up to $5,000 to get their house ready for sale - working with the right staging consultant maximizes R.O.I.
* 63% of buyers are willing to pay more money for a house that is move in ready.
* 86% of those surveyed said storage space is important to potential buyers - effective staging maximizes space and spaciousness. Top three interior features for selling are freshly painted walls, organized storage space & current flooring - effective staging addresses all three.
* 52% of buyers said the kitchen had the most significant impact on their purchasing decision.

13. Your Company HSR Certified Professional Home Stager & Redesigner
Home Staging Facts continued…
* 79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen.
* Men (41%) were more likely to place a premium on updated décor than women (30%).
From a 2004 survey by Joy Valentine - Coldwell Banker Broker on 2772 homes in 8 cities
* Homes that were staged sold in 13.8 days.
* Homes that were not staged sold in 30.9 days.
* The staged homes realized, on average, a 6.4% increase over the list price.
From CSP June 2006 Survey of 218 real estate professionals
* 98% of real estate professionals surveyed believed it was necessary to hire a professional stager.
* Only 20% of those surveyed have actually hired a professional home stager.

14. Your Company HSR Certified Professional Home Stager & Redesigner
Home Staging Facts Continued….
From an April 28, 2006 AOL Money & Finance poll of over 15,000 people online
* 87% of people said that home presentation makes a difference in most sales.

15. Your Company HSR Certified Professional Home Stager & Redesigner
Why Should I recommend Home Staging for my clients?…
* A staged home creates greater value in the buyers eyes.
* Sells faster than a non-staged home & many times for more $$.
* Drives buyer traffic to your listing - 85% of buyers shop online before visiting the property - photos are the 1st impression.
* Is another ‘value added’ service you can offer to clients when marketing for new listings that adds credibility to your business.

16. Your Company HSR Certified Professional Home Stager & Redesigner
Why should I recommend Home Staging to my clients?…
* Is less expensive than the 1st price reduction
- typically, Home Staging is 1% - 3% of the sale price vs. 10% - 15% in a price reduction
* 63% of today’s buyers are willing to pay more money for a house which does not require any renovations & is move in ready
(2005/2006 Maritz Research Staging poll)

17. Your Company HSR Certified Professional Home Stager & Redesigner
What is involved with Staging a Home?…
1). Initial home evaluation, starting curbside, lasting 1-2 hours, which assesses the needs of the home by doing a walk-thru of each room with the home owner and real estate agent. Photos are taken. (Design Elements, Ltd. Offers a FREE home evaluation) A focus on educating the home owner about the home staging process is key in the initial consultation/evaluation.
2). A detailed report of professional home staging recommendations
- every home is different and Design Elements, Ltd will custom design recommendations based on the home owners needs, goals and budget. Recommendations can range from a 10 point detailed report for homes that just need a little help (homeowner can do) to full staging day(s) for more ‘troubled’ homes & Open House preparation.

18. Your Company HSR Certified Professional Home Stager & Redesigner
What is involved with Staging a home?…
Design Elements, Ltd incorporates the ‘FEEL HOME’ philosophy in order to successfully market and ‘package’ the home:
1). First Impressions - walk through each room and take note of our first impressions. What grabs us, what glares at us and what gives us the feeling of home?
2). Eliminating Clutter - People buy square footage. We start packing things away in order to create a more open and spacious feel.
3). Emphasizing the positives and downplaying the negative - finding the natural focal points and emphasizing what we love about the room while hiding or detracting from the negative aspects.

19. Your Company HSR Certified Professional Home Stager & Redesigner
‘FEEL HOME’ Philosophy continued…
4). Lighten up - focusing on lighting and color, we make each room into a bright , warm & inviting space that buyers can respond to.
5). Home Buyers Appeal - In order for a buyer to feel at home, they need not be reminded of this being someone else’s home. Therefore, we “de-personalize” the space while retaining its warmth.
6). Odors/Cleaning/Repairs - the “dirty work” is sometimes overlooked because the home owner has lived there so long. Get rid of the buyers’ mental “repair list” by doing it ourselves.

20. Your Company HSR Certified Professional Home Stager & Redesigner
‘FEEL HOME’ Philosophy continued…
7). Modernizing - we will update the style so the buyers feel they are getting the latest and greatest.
8). Emotional Connection Points - we want to create the “WOW” factor. This is a huge focus of our strategy. We build these connection points so the buyers subconsciously desire the home.
Improve upon your product & the price goes up…
Home Staging is less than your first price reduction.

21. Your Company HSR Certified Professional Home Stager & Redesigner
Go see what a staging day entails…

22. Your Company HSR Certified Professional Home Stager & Redesigner
Thoughts about this property?…
What would you recommend to make this home say “WOW”?

23. Your Company HSR Certified Professional Home Stager & Redesigner
Another opportunity to create more value…