1. Arranging News and Features Stories

2. What does it mean to arrange news and feature stories?
It means to highlight your initiative in the media.

3. Why should you arrange news and feature stories?
Increase publicity
Promote awareness
Attract attention

4. To arrange news and feature stories you need to know:
When you should do it
Who you should contact
How to "sell" yourself
How to be interviewed

5. Information to have ready for the interview
Dates and times
Names
Your objective
Prices
Locations
Contact information

6. Newsworthy elements Human interest Affect Proximity Timeliness
Prominence