1. PUBLIC RELATIONS COMMISSION A communications briefing for the Heads of Jurisdiction Assembly with H.E. the Grand Master 20-23 May 2010 Presented by the PRC In Santiago de Compostela Msgr. Anthony Toms and Klaus-Peter Pokolm

2. PUBLIC RELATIONS COMMISSION STRUCTURE

3. PUBLIC RELATIONS COMMISSION Strategic Communications Plan (SCP) 2010 www.st-lazarus.net Approved by The Grandmaster & the Grand Magistry

4. PUBLIC RELATIONS COMMISSION COMMUNICATIONS

5. PUBLIC RELATIONS COMMISSION BACKGROUND 1995: First Internet Presence providing a common platform for both Obediences www. st-lazarus.netwww. st-lazarus.net 2004: PRC formally installed by the Grand Master and the Grand Magistry during a Grand Magistral Meeting 2005 - 2009: Period of silence for communications. 2008: Election of new Grand Master. 2008: Rebirth of transparent communications. 2009-2010: Strategic Communications Plan - SCP

6. PUBLIC RELATIONS COMMISSION COMMUNICATIONS TRANSPARENCY Clear Goals for reporting news and information PRC & Communications not ends in themselves. PRC is the Orders medium for Communications in close partnership with Jurisdictions. Comms a means of recruiting younger Members. Focus for Hospitaller activities Focus on our Orders Christian Ecumenism. Enable Communications to and from Jurisdictions.

7. PUBLIC RELATIONS COMMISSION OUR ORDERS OFFICIAL WEBSITE www.st-lazarus.net HELPFUL AREAS Current Events: How to post your own: Event-Date-Time-Location, more info. News, Members News, Documents,Items of International interest. Constitution, Declarations, Decrees, National Bulletins,Circulars,Image Gallery,Video Streams.

8. PUBLIC RELATIONS COMMISSION INTERNATIONAL HOSPITALLER WORKS Raison dêtre of the Order: our Hospitaller Works Grand Hospitaller – Coordinator. Jurisdictional Hospitallers – National Websites. Reported details published on the Orders only Official International website Published for general viewing.

9. PUBLIC RELATIONS COMMISSION HOW TO ENTER EVENTS WITH THE PRC Each Jurisdiction with a Website should appoint a Member to manage its website. Application is made to the PRC and a username, password, with instructions will be issued to the appointed Member/Webmaster. Events such as Investitures, Meetings, Religious Services can then be featured internationally using the supplied format for events on the main website. – (Form for download see Members area – Communication )

10. PUBLIC RELATIONS COMMISSION COMMUNICATIONS

11. PUBLIC RELATIONS COMMISSION ACCESS TO MEMBERS AREA Application to access the Members Area Open the website Members Area Application Complete Application Questionnaire Receive the Access Codes A semi-automatic Access-Procedure is being installed

12. PUBLIC RELATIONS COMMISSION WEBSITE ACCREDITATION LOGO Acknowledgment of the Grand Master. An approved History of the Order. Linked only to the International Website. The International Website assures a secure link to all other approved Jurisdictional Websites

13. PUBLIC RELATIONS COMMISSION This concludes the formal presentation about Communications to the Heads of Jurisdictions. It is really just the beginning of an ongoing partnership between national Jurisdictions and the PRC on behalf of our Grand Master.