1. IB Psych 11.22.16 Today’s Agenda: Anderson & Pichert (1978) HW:
Turn in:
No thing
Take out :
Planner
Writing Implement
Notes
Today’s Learning Objectives:
I can discuss with reference to relevant research studies, the extent to which one cognitive process is reliable.
Today’s Agenda:
Anderson & Pichert (1978)
HW:
CRA 3.5
I would suggest charting it: Anderson & Pichert (1978)

2. Anderson & Pichert (1978)

3. Read the scenario you have, silently. If you finish, read it again.
On your own: 5 minutes
Read the scenario you have, silently. If you finish, read it again.

4. Now
Pick your favorite number between 1-9           2) Multiply by 3         3) Add 3         4) Multiply by 3, again         5) You should now have a 2 or 3 digit number....         6) Add the digits together- What's the single digit number?

5. Using your number, identify your personal role model
Albert Einstein
Jonas Salk
President Lincoln
Nikola Tesla
Bill Gates
Ghandi
Channing Tatum
Babe Ruth
Mr. McCormick
John F. Kennedy

6. And Now
On scratch paper, please write down as many items of detail as you can remember

8. List A
House hidden from road by hedges
Empty on Thursdays
Front and Back door
Side door left open
3 bicycles
Stereo System
½ mile from neighbors
China, silver, glass
Paintings and coin collection
Money in desk
Furs
Jewelry
Color TV
List B
Landscaped garden
Stone siding
New fire place
Garage
Newly painted
Huge Garden
Dining Room
New plumbing
Damp basement
Study
3 bedrooms
Added bathroom
Leaking roof

10. Discussion of original study:
Participants recalled significantly more information about the house based on the schema they used
In the second phase of the experiment, participants were able to recall information about the house from their new schema but which they hadn’t recalled before.
Results:
Information that was irrelevant to original schema was still encoded
Information was not accessible unless relevant schema was activated

11. Multi-Store model of Memory

12. A visual

13. Sensory
Not only does SENSORY MEMORY absorb a tremendous amount of environmental information, it also provides our brains with a lot of details in a short amount of time. Using the examples mentioned above, you are not only seeing and recognizing objects or hearing and recognizing sounds around you. Your eyes are seeing colors, texture, size, and shape. Your ears are hearing tone, pitch, and loudness. A whole host of detailed information must be taken in through our senses very rapidly.
It's pretty amazing how quick and efficient our sensory systems are when you think about it. SENSORY MEMORY allows our brains to make quick reactions and judgments without having to wait on the information to be processed by conscious thoughts. Quite often the information taken in through the senses does end up being consciously processed and used in short-term memory or stored in long-term memory, but thanks to SENSORY MEMORY our brains can rapidly sense and perceive a host of environmental information while our brains decide what is useful and what is not.

14. Wait…what was the last slide about???
A visual
Wait…what was the last slide about???

15. Short Term Memory
1. limited capacity (only about 7 items can be stored at a time)
2. limited duration (storage is very fragile and information can be lost with distraction or passage of time)
3. encoding (primarily acoustic, even translating visual information into sounds).

16. A visual

17. Long Term
Procedural memory is a part of the long-term memory is responsible for knowing how to do things, i.e. memory of motor skills.  It does not involve conscious (i.e. it’s unconscious - automatic) thought is not declarative.  For example, procedural memory would involve knowledge of how to ride a bicycle.
Semantic memory is a part of the long-term memory responsible for storing information about the world.  This includes knowledge about the meaning of words, as well as general knowledge. For example, London is the capital of England. It involves conscious thought and is declarative.
Episodic memory is a part of the long-term memory responsible for storing information about events (i.e. episodes) that we have experienced in out lives.  It involves conscious thought and is declarative.  An example would be a memory of our 1st day at school.

18. A visual