1. American Youth Soccer Organization
PLAYERSHIP FEE INCREASE & VOLUNTEER MEMBERSHIP PROGRAM

2. Overview and Objectives
Discuss recommendations for a player membership fee increase and introduce a new volunteer membership program
Describe what this means for your local program
Explain AYSO’s current financial and business situation
Answer your questions
Today we are going to have a candid and transparent conversation about where AYSO is today and our immediate plan for the future. The goals and objectives of the increase are intentional and can only be achieved by Executive Members working together to both understand and advocate about the need for the fee increases.
BALANCED TEAMS

3. Two Objectives
Increase the player membership fee to align AYSO business and support expenses with our current business reality
Introduce a volunteer membership program with enhanced background checks and training benefits to improve player safety and player/volunteer experience
OPEN REGISTRATION

4. Player Membership Fee Increase
As proposed, the player membership fee will increase by $2.50 (from $17.50 to $20.00)
The amount allocated for volunteer background checks in the current player fee ($1.25 per player) will be moved to general expenses, making the effective fee increase $3.75
The fee increase to $20.00, if approved by the membership, will become effective for registration for MY2019
POSITIVE COACHING

5. Volunteer Membership Program
Introduce a volunteer membership program for MY2019 to include:
Enhanced background check
Volunteer training access
Other benefits to be determined
The annual cost of membership will be $25 per volunteer
GOOD SPORTSMANSHIP

6. Program Costs
PLAYER DEVELOPMENT

7. Volunteer Membership Program
“I have a hard enough time getting all the volunteers I need as it is. And now you expect me to tell them they have to pay for volunteering?”
EVERYONE PLAYS®

8. What Does this Mean for You?
Decide how your Region wants to handle the increase
Plan for budget impact in MY2019
Communicate program benefits and changes early and often
Use the time between now and implementation for budget and program planning
Use your AYSO resources (people and tools) to assist you
Consider introducing new programs to your soccer menu.
When deciding how to proceed in your community, remember you are operating from a position of strength
You are most likely still the best value vs. other youth sports programs and almost certainly a price advantage over any other soccer club.
Know how you stack up cost-wise against other local activities, if you don’t already.
Do not underestimate the power of the AYSO Brand; make it work for you.
The AYSO brand itself, and our philosophies, hold tremendous value for the majority of your families
There is a strong marketplace need for our core product - fun, fair, safe, and family-oriented recreational soccer
Remember the incredible range of soccer offerings beyond core – Playground, Schoolyard, VIP, AYSO United, Camps, etc. and of course our most popular program of all (“Core”)…to fill a full range of desired experiences.
BALANCED TEAMS

9. Key Questions… Who should be background checked?
What capabilities will Regions have to manage the new background check process?
Why do we require annual background checks?
What is the difference between our current background check and Level 2?
Can't we get a sponsor to cover these increased costs?
How long can we keep the volunteer membership fee at $25?
As we host these webinars, we have been asked some of the same questions and want to answer these before we open the floor.
OPEN REGISTRATION

10. DISCUSSION…
A micro-site is being created that will contain this presentation and FAQs. The link will be sent as soon as it is live.
A series of webinars are staking place and knowledgeable persons will be available for in-person presentations at meetings happening in the next two months.
What other tools do you need to message this to your Region?
We hope that you have a better understanding of the reasoning behind the fee increases. In all reality and honesty, this is our Plan A, B and C. After much research, we know this is the best option for the organization but we want to make sure that we can have constructive conversations, so your feedback and questions are welcomed. I know that we all share the same vision and passion for AYSO and want to continue to offer a world class youth soccer program for all children and we believe this is the best way for us to make it a reality for years to come.
OPEN REGISTRATION

11. CONTACT INFORMATION
For questions and more information, please
POSITIVE COACHING