1. A personal belief through years of practical experience

2. The enterprise should fulfill a need, offer a benefit, be innovative and differentiate itself. It's also imperative that the entrepreneur and his/her team are passionate about the product/service, empowers His or her staff, as well as applies business ethics. To excel in the business, the entrepreneur must have the right mindset and attitude. This includes drive, perseverance, tenacity, and an undying belief in himself/herself and the value he/she adds. Must also be willing to embrace the concept that he/she takes Complete ownership for his or her results. Blame should not be made on the marketplace, the economy or the employees for failure. In the end, it’s the entrepreneur making the decisions.

3. #2 – Capital | Proper Funding
Critical and can vary depending on the size of the
undertaking. Capital search should begin with a good
business plan that shows investors and lenders a
company's potential along with management strengths.
Furthermore, there are government loan programs
created for start-ups which should be fully exploited.
An owner can realistically be prepared to invest about
30% of his/her personal funds based on the total value
of the project (where applicable)
Last but not least, cash-flow is the lifeblood of the
business if the operation is to be sustained financially.
Copyright - James D. Roumeliotis

4. #3 – Marketing & Sales A proactive business person should advertise,
publicize, be first, different and daring, as well
as, deliver on those promises and remain constantly
focused on the customer.       
Sales, on the other hand, is part of the marketing
function. It includes business development and
account  management.  Sales is crucial to business
because it is the bottom line, whereas marketing is
about getting a product known. However, at the end
of the day, it's about the need for a constant stream
of new business which brings in the necessary cash
flow.
Copyright - James D. Roumeliotis

5. #4 – Staff → Attitude & Skills
Simply hiring well educated and experienced
people is not adequate. Seeking candidates who
are motivated, dedicated, coachable and posses
interpersonal skills is equally, if not more,
important. Moreover, employees should fit-in with
the corporate culture. An organization must foster
an atmosphere of innovation and creativity
through leadership. Work for staff should be
meaningful rather than a chore. These conditions
can’t help but breed success. An orientation
workshop for new hires should be implemented
along with occasional training sessions. A
business ought to invest in key employees with
special skills who are deemed a challenge to
replace in a timely manner.
Copyright - James D. Roumeliotis

6. #5 – Systems & Structure
An “Operations Manual” should be created and its contents continuously enforced. Without any structure, the chances of failure increases.
Everyone should be on the same page and embrace best practices with consistency.
Copyright - James D. Roumeliotis

7. #6 – STRICT INTERNAL FINANCIAL CONTROLS INCLUDING CASH FLOW
Must be supervised closely, borrowing
wisely and spending conducted within a
prescribed budget. In certain industries,
such as manufacturing and food
establishments, financial ratios and
yields, respectively, should be strictly
adhered to.
The success of any business is, in many ways,
measured by the bottom line. Even if one hires a
full-time accountant, the entrepreneur would still
need to have a fundamental knowledge of
accounting - how it works and how to apply its
basic principles with the aim of operating a
flourishing business.
Copyright - James D. Roumeliotis

8. #7 CONTINUOUS IMPROVEMENT, INNOVATION AND SUSTAINED GROWTH
This is by no means a one-time event but
rather an on-going process.
Copyright - James D. Roumeliotis

9. THANK YOU! James D. Roumeliotis http://about.me/jdroumeliotis
Businesses exist solely to make money while serving a need. Profitability is everything and Cash is king. In public companies, shareholder return is considered essential. Operating from this mindset is a measure of success in business.
THANK YOU! James D. Roumeliotis
A Final Word of Advice: - Focus on serving a niche market. It’s more efficient and less competitive when one specializes in a certain domain and meets a specific need. This way, a loyal following is created from clientele. An entrepreneur should endeavor to excel at his/her defined mission.

10. This is a book about implementing
Refreshing business strategies in the marketplace including:
• Strategies every successful leader must know. • Sales Management Tactics for the goal-oriented executive. • Executive Leadership. • Effective Marketing and Branding techniques. • Design, Innovation, and the Luxury Domain. • What you don’t know could hurt your business – Food for Thought. • Additional thoughts about post-recession marketing. • Effective political campaign strategies by utilizing marketing techniques along with the personal brand.
James D. Roumeliotis