1. Evention Marketing Efforts Reach More Than 3.6 Million
Evention LLC
Evention is a software development company that automates, simplifies, and improves the accuracy of niche accounting and operations processes for the hospitality industry. Evention products automate cash and gratuity management. Evention software integrates seamlessly with time and attendance, event management, point of sale, payroll, and accounting systems. For more information on Evention, visit
“By working with the Microsoft Go-To-Market team, we have built a global voice via social media that benefits our communication to both our customers and new markets in need of our solutions, transforming our business.” – Mike Baldinger, Co-Founder and Managing Partner with Evention
Evention provides groundbreaking automation of cash and gratuity management, a traditionally manual process. Evention allows existing software systems to “talk” to one another while providing robust control and reporting capabilities for its users. As a certified Microsoft partner, Evention worked with Microsoft and the Go-To-Market Services team to promote their software products and expand their brand’s presence on social media.
Evention reached an audience of more than 3.6 million with a
digital marketing campaign. Evention also reached an additional 400,000 people with tweets
Evention successfully amplified exposure about its solution by highlighting its benefits in a mini-case study and datasheet (promoted on the Microsoft Partner Apps Blog) and by publishing a press release (also promoted on the Microsoft Partner Apps Blog). These efforts all were facilitated by the Go-To-Market Services team.
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