1. Freya De Muynck – Traject Mobility NV ECOMM 2016
The legacy of the PTP‐Cycle project: how a tested and approved method can realize a 20% modal shift towards cycling
Freya De Muynck – Traject Mobility NV
ECOMM 2016

2. Content PTP-Cycle ? Method? For whom? Legacy 4 characteristics
Background
European project
Method?
Different steps
For whom?
Different target groups
Legacy

3. PTP-Cycle in four characteristics
Travel advice
Personalized conversation
Segmented audience
Monitoring

4. Background Population growth
pressure on infrastructure and mobility
Traffic congestion and poor air quality
Modal shift trend towards sustainable transport modes
Need for cost effective and transferable solutions that affect behaviour

5. European project LEPT (UK) – Coordinator Burgos (ES) UIRS (SI)
Antwerp (BE)
Riga (LV)
Polis (EU)
Traject (BE)
Sustrans (UK)

6. Content PTP-Cycle ? Method? For whom? Legacy 4 characteristics
Background
European project
Method?
Different steps
For whom?
Different target groups
Legacy

7. Method – step 1: define your target group
Households?
Employees?
Students?
Visitors?

8. Method – step 2: Marketing
Invest in gadgets and marketing/promotion materials

9. Method: step 3 – communicate: ‘spread the word’

10. Method: step 4 – Action!

11. Method: step 5 – Evaluation is key to know what you have achieved

12. Method: step 5 – Evaluation is key to know what you have achieved

13. Method: step 5 – Evaluation is key to know what you have achieved

14. Method: step 5 – Evaluation is key to know what you have achieved

15. Method: step 5 – Evaluation is key to know what you have achieved
+ 4% on home to work journeys
Antwerp 
Burgos 
Haringey 
Greenwich 
Riga 
Ljubljana 
+ 4% on general journeys
+ 10% on general journeys
- 4% on general journeys
+ 4% on home to work journeys
+ 5% on home to work journeys

16. Method: step 5 – Evaluation is key to know what you have achieved
Antwerp achieved a 4% increase on cycling trips of home to work journeys
Burgos achieved a 4% increase on cycling trips on general journeys
Haringey achieved an increase of 10% in walking trips
Greenwich reduced car trips with 4%
Riga achieved a 4% increase in walking trips of home to work journeys
Ljubljana achieved a 5% increase of cycling trips on home to work journeys

17. Content PTP-Cycle ? Method? For whom? Legacy 4 characteristics
Background
European project
Method?
Different steps
For whom?
Different target groups
Legacy

18. For whom?
Local governments
Universities
Companies

19. Content PTP-Cycle ? Method? For whom? Legacy 4 characteristics
Background
European project
Method?
Different steps
For whom?
Different target groups
Legacy

20. Legacy: www.ptpcycle-europe.eu

21. Questions?
@TrajectMobility