1. Unit 6: Critical Approaches to Creative Media Products. Outcome 1
Ethan McLaughlin

2. Task
Apply three audience research methods to a newspaper, magazine, film or TV show.

3. The Research Methods
Quantitative audience research (Audience ratings and measurement panels)
Qualitative audience research (Focus groups, questionnaires, face to face interviews)
Audience classification( Socio- economic, psychographs, mainstream, alternative, niche )

4. Case study: Avengers: Age Of Ultron

5. Quantitative Research- Box Office
As quantitative research deals with numbers, a films box office figures are very important. On its opening weekend, Avengers: Age Of Ultron grossed  over 190 million dollars. then grossed a domestic total of around 459 million dollars, and then around 946 million dollars foreign. Which in total ads up to over 1.4 billion dollars grossed.
Making it the 7th highest grossing film ever.

6. Quantitative Research- Ratings
The Avengers has positive ratings/ scores.
On IMDB, the film has an 7.4/ 10
On Rotten Tomatoes it has 75%
The film also has high ratings from critics from newspapers and film websites, usual aroundly scoring in the 80s

7. Quantitative Research- Home Video Sales
The film was released on home video 5 months after its initial release in April.
Combing both DVD and Blu-ray sales, it has made over 78 million dollars in the home market.

8. Qualitative research- Focus Group Screening
This is when people are brought in to watch a film and give very detailed responses.
The audience will answer surveys and questionnaires about the film, what they liked and what the didn’t, and then changes can be made to the film
For Age Of Ultron test screenings made the producers cut out a character from the film because they were confused about his appearance

9. Audience Classification- Socio- Economic Group
I think Age of Ultron would appeal more to people of the C1 and C2 grades (lower middle class and Skilled working class) People of theses grades would go see they film or take their children to see it.
According to the Bfi’s Statistical Yearbook, 37% of the films audience are in C1

10. Audience Classification- Gender
I think Age of Ultron would appeal more to a male audience, as its an action/ comic book film
The Bfi’s Statistical Yearbook says that 69% of Age of Ultron’s audience were male

11. Audience Classification- Age
I think Age Of Ultron would be most interesting to a teenage to mid twenties age range
The BfI’s statistical yearbook says that 37% of the films audience where between 15 and 24. and 22% were between 25 and 34.
In total, 59% of the films audience were less than 35 years old.

12. Audience Classification- Mainstream/Alternative/ Niche
A film that’s mainstream is one that most people would like and watch
Alternative is something departs from the traditional norm
Niche is when something is enjoy by a small, very specific group of people
Avengers: Age of Ultron is definitely a mainstream because it would appeal to a lot of people and make a lot of money.