1. Propaganda

2. Propaganda:
Appeal to emotion
Advertising and public relations
Political promotion of ideas.

3. Ad hominem:
Attacking the opponent’s personality instead of his or her ideas

4. Ad nauseam:
Tireless repetition of an idea; slogan

5. Appeal to Authority:
Shows important people
supporting a position

6. Appeal to Fear:
Preys on insecurities, anxieties and worries

7. Appeal to Prejudice:
Manipulation based on racial, ethnic, or social differences and attitudes

8. Bandwagon:
Reinforces desire to belong to a mass movement.
“Everyone is doing it!”

9. Plain Folks:
Attempts to show position reflects common sense of average, everyday people.