1. Unit 3 – Building a Business Exam Structure
The paper has 3 sections:
Section A – mainly lower order skills (1 and 3 marks)
Section B – case study, introduces higher tariff questions and context (30 marks)
Section C – context plus higher tariff questions (20 marks)

2. How to answer the Business Studies exam questions right!
Your little guide to…
How to answer the Business Studies exam questions right!

3. Identify Give State Define List
1 or 2 marks...
Identify Give State Define List
Examples
Define market research
List 2 advantages of…
State the benefit of…
Give 2 reasons for…
Identify 2 methods of..

4. Explain Questions – 3 marks...
Make 1 point only
Use link statements
‘leading to’
‘therefore’
‘because…’
‘as a result…’
‘this means that…’
Examples
Explain one impact of..
Explain one method of..
Explain one disadvantage of..
Explain one drawback of…
Explain one problem with..

5. Describe Questions – 4 marks...
Make 2 points
For 4 marks – two points each developed. One point well developed plus another point
Link statements
‘leading to’
‘therefore’
‘because…’
‘as a result…’
‘this means that…’
Examples
Describe the possible
effect of..

6. “Choice” Questions – 6 or 8 marks... ways of approaching these.
3 paragraphs
Choose one option, provide analysis and evaluation of that one option
Refer to both options offering a comparison before arriving at a conclusion
AP Needs to be explained in relation to the question and/or the business
AN reasons/causes/consequences at least two
EV balance, judgements, ‘it depends’
Example
Which of these two options do you think would be most suitable and why?
Link statements
‘leading to’
‘therefore’
‘because…’
‘as a result…’
‘this means that…’

7. “Choice” Questions continued – 6 or 8 marks...
Approach 1
Approach 2
P1: The case for the option chosen
P2: An opposing viewpoint or counterbalancing argument
P3: A conclusion to draw the argument together and address the question
P1: The case for the option chosen
P2: The case for the other option
P3: A conclusion to draw the argument together and address the question

8. “Higher tariff” Questions... 10 marks
General structure:
Four paragraphs
Answer is in context and have a balanced argument
AN At least two reasons/causes/consequences offered
EV Uses the ‘it depends’ rule
EV Includes a conclusion which is not simply a restatement
Examples
Assess the extent to which...
Assess the importance of...
Assess whether it was
right to…
Link statements
‘leading to’
‘therefore’
‘because…’
‘as a result…’
‘this means that…’