1. KQ: How does the media portray different groups in society?
23 November 2018
KQ: How does the media portray different groups in society?
Starter:
Using your green pen, complete the exam question/activity in the pink box.
TIF: Do you think it should be illegal to stereotype people on television? Justify your answer.

4. Targets
Improve ability to decode questions.
Ensure I always follow the correct question structure.
Learn the key concepts / key words.
Ensure my answers are sociology-specific
Include studies in my essays
Next steps
Regularly test myself on key terms
Use the website to catch up with missed work / revise key content
Purchase (and use!) a revision guide
Attend enrichment
Complete practice questions
Revise the studies

5. Task: Name the stereotype!

7. Media representations of Black people
This is a very important area of study when we look at how groups of people are represented in the media.
We will be looking at how realistically the media shows people from Black and Ethnic minority backgrounds.

8. In the past...
In the 1950’s,60’s and 70’s black people were often not shown on TV or in film. They did not work on the News or present radio programmes.
The times they were shown on TV they were often STEREOTYPED in a negative way.
They were shown to be CRIMINALS or shown only to be SINGERS,DANCERS,SPORTS PEOPLE or MUSICANS

9. In the 50’s

10. The 1960’s and 70’s
News simplified race issues or reported them negatively.
In Britain they were associated with CRIME,CONFLICT and RIOTS
The news tended to over-report issues of Famine and poverty in Africa and Asia.
COTTLE(1994) argues that news is the real problem of racism in the UK

11. The Cosby show http://www.youtube.com/watch?v=yGuV6i5hGFk
Abercrombie(1996) believes that it changed in the 1990’s when black actors played normal roles in soaps such as the Cosby show.

12. Fresh Prince of Bell Air
Challenged stereotypes but dealt with stereotypes that people held such as black fathers being absent
Class and opportunities

13. Bend it like Beckham http://www.youtube.com/watch?v=0bwVgfhilM8
Challenged stereotypes about women and Asian women whilst looking at Asian families, to show us a picture of modern Asian families in the 1990’s

14. Item C Muslims and the Media
A report from the Greater London Authority in 2007 found that newspapers in the United Kingdom are almost always negative about Muslims. One week in May 2006 was looked at in detail and, out of 352 articles referring to Muslims, only four per cent were positive. Further research in 2007 looked at how the British media reported a major debate in which a Danish newspaper published cartoons of Mohammed. Many Muslims found this insulting.
1) From item C, what percentage of articles referring to Muslims in May 2006 were positive? (1 mark)
2) Identify two ways in which the media can show a negative image of groups such as environmentalists. (2 marks)
3) Describe one way in which the mass media may present stereotyped images of some ethnic groups and explain why this stereotyping can be seen as a problem. (5 marks)
4) Describe one way in which the mass media may contribute to the process of gender socialization and explain why the media’s role in this process can be criticised. (5 marks)
5) Describe one way in which the mass media can create negative images of a social group and explain why this could be seen as a problem (5 marks)
6) Discuss how far sociologists would agree that the mass media present a negative image of ethnic minorities. (12 marks)
7) Discuss how far sociologists would agree that the mass media represent gender roles in ways that reflect the reality in modern Britain. (12 marks)

15. Does the media represents non-white people honestly and fairly today?
Should the government pass laws to ensure everybody is fairly represented in the media?
Does the media represents non-white people honestly and fairly today?
Is it ever right to present a biased view of a group of people?