1. Giving Days: The Good, The Bad, The Future
Jessica Roberts, University of Kansas
Adrian Matthys, University of Texas at Austin
Cory Chambers, West Virginia University

2. The Good •Broadened the base of donor support • 21% acquired donors
•Secured 65 total matching gifts and
challenge gifts, totaling $231,710
•Use of ambassadors to encourage
participation
•699 gifts from 123 ambassadors
•$142,481 raised from ambassadors
•Variety of engagement opportunities,
including three different social media
contests
•Developed/fostered campus partnerships
•University-wide planning committee
•Student Endowment Board partnerships
•Use of KU celebrities to promote the day
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4. The Bad •Steep learning curve in the first year
•Education (both internally and externally)
is a time-consuming process
•Selecting participating units and/or
•priorities
•Gift processing challenges
•Segmentation
•Unforeseen circumstances
•Classes closed on 4 of 5 campuses
•Staff turnover
•Credit card processing
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5. 2018 OVERVIEW • $734,621 Raised • 2,653 Donors • 1,898 Gifts
The Future
•Reevaluate counting methodology
•Increased emphasis on ambassador recruitment and training
•Implement a follow-up survey for ambassadors
•Establish guidelines (including hard deadlines) for matching •gifts/challenge gifts
•Continued discussion about participating units/priorities
•Expansion of “power hours” to increase presence of campus
leadership in command center
•Reevaluate texting strategy
2018 OVERVIEW
• $734,621 Raised
• 2,653 Donors
• 1,898 Gifts
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6. The Good 2018 OVERVIEW $1.6M Raised 4,400 Donors 5,800 Gifts
Reduced # of received by individuals
Centralized control
Set max # of messages for recipients
Scheduled blackout times
Gained traction with ambassador program
150 ambassadors raised $50,000
Made outreach more robust
Plugged ambassadors into DoG platform
Success with fac/staff pre-campaign effort
$100,000 in new payroll deduction gifts
Testing for feasibility of an independent campaign

7. The Bad 2018 OVERVIEW $1.6M Raised 4,400 Donors 5,800 Gifts
Lower $ and donor totals that previous year
No large gifts lined up
Fewer gifts (expected), but also fewer donors (unexpected).
not being delivered
Poor university behavior
Suspected donor/alumni fatigue from
Suspect more messages going to spam

8. The Future 2018 OVERVIEW $1.6M Raised 4,400 Donors 5,800 Gifts
Raise campaign profile
Partner more with campus communicators
Involve more university celebrities
Involve more campus leadership publicly
Grow ambassador program
Encourage culture of volunteerism by activating base
Purposively involve our brand champions
Offset downturn in channel

9. The Good 2.95M Raised 2,236 Donors 3,644 Gifts
2017 OVERVIEW
2.95M Raised
2,236 Donors
3,644 Gifts
The Good
Total number of donors on the day
Pushed the importance of participation
Matches and challenges created excitement across campus
Had 40 match/challenge opportunities
Helped bring attention to online giving

10. The Bad 2.95M Raised 2,236 Donors 3,644 Gifts Number of student donors
2017 OVERVIEW
2.95M Raised
2,236 Donors
3,644 Gifts
The Bad
Number of student donors
Turn around on detailed reporting after the day
Coordinating between 32 different departments across the campus/state

11. The Future 2.95M Raised 2,236 Donors 3,644 Gifts
2017 OVERVIEW
2.95M Raised
2,236 Donors
3,644 Gifts
The Future
Continue to create new and exciting matches and challenge
Retain 2017 Day of Giving donors with creative communication, and also continue to find ways to capture new donors
Expand on participating departments pages

12. Questions? Jessica Roberts, University of Kansas
Adrian Matthys, University of Texas at Austin
Cory Chambers, West Virginia University