1. 2016 Career Advisers’ Seminar
Friday 15 April 2016 RMIT Storey Hall

2. Melbourne to Paris; my journey of the L’Oreal Brandstorm
Geoffrey Mann
Bachelor of Business (International Business), Currently studying Honours

3. Index What is the L’Oreal Brandstorm? Who is Team Vie De Luxe
The Experience of a life time
Personal Development

4. What is the L’Oreal Brandstorm ? (Stage 1)
Conduct research into Lancôme and find who is the ideal target audience?
Collecting first and secondary data
Analyzing reports from Lancôme
Find who the competitors are
Find who the consumers are
Find out why people spend money on Lancôme products.
Target market for Lancôme

5. What is the L’Oreal Brandstorm ? (Stage 2)
Create a new campaign to expand the Lancôme brand
Creating a marketing campaign
Creating a new store design
Designing a new app
Creating innovative ideas to enhance the customers satisfaction at the store
Social Media Platform for Lancôme

6. What is the L’Oreal Brandstorm ? (Stage 3)
Apply this new campaign to a global scale
Changing the store design to suit different locations/ cultures
Changing the digital media platforms to suit each country
Changing the role models per country to suit each country
Changing the marketing campaign to match each culture
World Campaign Timeline

7. Who is Team Vie De Luxe Amy Lee : Bachelor of Marketing
Kate Duckworth: Bachelor of Marketing
Geoffrey Mann: Bachelor of International Business & Economics
Kathy Griffiths: Marketing Lecturer - Mentor
Emily Chung: Marketing Lecturer - Mentor
Amy, Kathy, Myself, Emily, Kate

9. Vie De Luxe Store
Vie De Luxe Lounges

10. Advertising Campaign
Mobile Website interface

11. The Experience of a life time
Working with the Australian General Manager of Lancôme
Getting to represent Australia
Getting to work with professional speakers
Getting to create a project from scratch
Flying to Paris to present the concept to Executives of Lancôme worldwide
Australian Grand finals

12. L’Oreal Paris Headquarters
Grand final in Paris

13. Personal Development Enhance public speaking skills
Provide new ideas to companies
Building up my network
Celebrating 6 months of hard work

14. Thank you