1. Advertising Techniques

2. Key Advertising Techniques to Know
Repetition
Bandwagon
Testimonial
Plain Folks (Anecdote)
Facts and Figures
Transference
Emotional Appeal
Rhetorical Questions
Imperative
Glittering Generalities

3. Repetition
Definition- When a product’s name/logo or catchphrase is repeated over and over, with the goal of having it stick in audience’s mind

4. Example of Repetition

5. Bandwagon
Definition: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out.
As a propaganda technique, the term bandwagon suggests an imaginary vechicle carrying leaders or candidates of a cause or carrying large banners and/or posters. This group has a huge group of people following behind and all are in support of that leader/candidate.
A bandwagon is a high, ornate wagon in which a band rides as in a circus parade.
Unfortunately, most of us like to swim with the sharks rather than stand alone, so we are likely to be carried along.
Beware of this technique. It’s a lot easier to be joiner than to stand alone.
Bandwagon is a propaganda technique that suggests an image of a vechicle carrying a leader/candidate

6. Example of Bandwagon:

7. Example of Bandwagon:

8. Testimonial
Definition- When a product or idea is endorsed by an celebrity or expert
The idea is that if the famous person supports a product, it must be good so the consumer should buy it too
A company hires a famous celebrity figure to promote a particular product or topic. This is particularly powerful
If a product 8s

9. Example of Testimonial

10. Example of Testimonial

11. Example of Testimonial

12. Plain Folk/Anecdote
Definition- When the advertiser says or implies that people just like you use a product.
The idea is that the audience relates to the plain folk or everyday story in the ad and they feel this product will work for them as well

13. Example of Plain Folk/Anecdote

14. Facts and Figures
Definition-  when the ad uses statistics, research, or other data to make the product appear to
be better than its competitors

15. Example of Facts and Figures

16. Transference Definition-
Attempts to make the audience associate positive words, images, and ideas with a product and its users.
Sex Appeal if you use this product you be more attractive to members of the opposite sex. You will look sexy to everyone.
Love or Popularity- This will make everyone love you and like you. You will be popular and a trend setter. Watch out for this one. Everyone likes attention.
Fame – You will gain fame (attention) if you use this.
Wealth-by having this product you will appear wealthy. The wealthy and affluent use this. You get what you pay for.
Power- This will give you power over people. You’ll have an “edge” over others.

17. Example of Transference.

18. Example of Transference.

19. Emotional Appeal
Definition- When the advertiser appeals to people’s fears, joys, sense of nostalgia,etc. in order to convince them to buy a product or adopt an idea

20. Example of Emotional Appeal

21. Example of Emotional Appeal

22. Rhetorical Questions
Definition- When the advertiser asks a question that he already knows the answer to.
The idea is to get the audience involved and to persuade them to buy the product or adopt an idea.

23. Rhetorical Question Example

24. Rhetorical Question Example

25. Imperative Defintition-
When the advertiser uses the imperative or command form of language (You must! You have to!)
The idea is when the consumer is told what to do they will see a sense of urgency and buy the product or adopt the idea

26. Imperative Example

27. Glittering Generalities
Definition- Using words that are positive and appealing, but too vague to have any real meaning

28. Glittering Generalities Example