1. Volvo xc90 technology TOUTS package
August 2015

2. The 2016 XC90’s features show how Volvo is pushing the boundaries of vehicle technology
Sensus Touchscreen
Heads-Up Display
Pilot Assist
Park Assist Pilot

3. However, luxury shoppers rank Volvo low in its technological capabilities
KBB.com BrandWatch

4. Luxury shoppers are significantly more likely to pay attention to technology in general
Source: KBB.com Strategic Insights Luxury Study
*Activities are statistically significant

5. Lack of awareness regarding Volvo’s tech capabilities may perpetuate the notion of the brand as NOT being luxury
Source: KBB.com Strategic Insights Luxury Study

6. Educating potential Volvo buyers on the XC90’s tech advancements can change perceptions of the brand
In addition, use KBB.com’s trusted content to help legitimize your claims
…even more IMAX impressive is the large, vertical touch screen with a user-adoring logic that frees you from having to endlessly push buttons and swap screens to control navigation, media, phone and climate-comfort systems -- all standard...
KBB.com Editors, "2016 Volvo XC90 First Preview: Promise Delivered“
IntelliSafe suite of standards has Volvo claiming best-in-class bragging rights for the 2016 XC90 in this critical arena.
KBB.com Editors, “2016 Volvo XC90 SUV Unveiled”

7. Introducing the 2016 VOLVO XC90 TECH TOUTS PACKAGE
Package of editorial sponsorships and custom creative to strongly position and promote Volvo XC90 technology
Mocks are concept only. Actual design and layout of product is subject to change upon production.

8. Perfect Alignment – LUXURY INFOTAINMENT BUYER’S GUIDE
Position the XC90 around dedicated luxury tech content on KBB.com
New editorial content summarizing the best infotainment systems in the luxury category, including Volvo’s
100% SOV in leaderboard and MREC placements
Guide’s main promotional flight on KBB.com will align with CES event coverage
Generate awareness of Volvo’s standout tech features in a relevant environment
Mocks are concept only. Actual design and layout of product is subject to change upon production.

9. Stay in the Spotlight – CES ARTICLE SPONSORSHIP
Keep Volvo and its technology on the minds of tech-oriented shoppers
100% SOV in leaderboard and MREC placements on all 2016 CES content produced by KBB.com
Position Volvo and the XC90 as a tech leader by surrounding the latest and greatest automotive innovations updates
Mocks are concept only. Actual design and layout of product is subject to change upon production.

10. Educate & Elevate – TECH TOUTS OVERLAY
Combine impactful visuals with impressive KBB.com quotes
Rich media overlay highlighting XC90’s tech features and relevant KBB.com editorial quotes
“Carousel” experience surfaces several features, one at a time
Can be launched via multiple ad units with segment and conquest targeting
Enhance XC90’s image with validation from KBB.com editors
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. Educate & Elevate – TECH TOUTS OVERLAY
Combine impactful visuals with impressive KBB.com quotes
Example entry point: Conquesting FEATURED CONTENT TAB Click triggers TECH TOUTS OVERLAY Carousel of XC90 standard features Photo with branded copy Relevant KBB.com editorial quote CTAs driving to Volvo’s site 1 1 2 2 3 3 4 6 5 5 4 6
Mocks are concept only. Actual design and layout of product is subject to change upon production.

12. Put a Best Feature Forward – SENSUS SAMPLER MREC
Boast one of the XC90’s most talked about features in an impactful and opportunistic placement
Automatic, upward-expanding MREC that can feature the XC90’s new Sensus 9” touchscreen
Upward expansion grabs user’s attention and is ideal for replicating the Sensus screen
After :05, the expansion collapses into an MREC showing the Sensus within the XC90 interior
Leverage a unique placement to demonstrate the capabilities of the system
Mocks are concept only. Actual design and layout of product is subject to change upon production.

13. Thank you!