1. What’s New in Microsoft SQL Azure
Tech Ed North America 2010
11/23/ :47 PM
Required Slide
SESSION CODE: DAT209
What’s New in Microsoft SQL Azure
Patric McElroy
Group Program Manager – SQL Azure
Microsoft Corporation
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Challenges Facing Enterprise IT
Provisioning, deploying and managing servers at scale
Enabling faster, more efficient development of applications with existing knowledge and toolsets
Reducing IT hardware and infrastructure costs

3. SQL Azure Database The first and only true relational database as a service
Subtitle color
Self-managed
Elastic Scale
Developer Agility
Easy provisioning and deployment
Auto high-availability and fault tolerance
Self-maintaining infrastructure; self-healing
No need for server or VM administration
Database utility; pay as you grow
Flexible load balancing
Business-ready SLAs
Enable multi-tenant solutions
World-wide presence
Build cloud-based database solutions on consistent relational model
Leverage existing skills through existing ecosystem of developer and management tools
Explore new data application patterns

4. Managing Data Centric Applications with Capacity Bursts Example: Events, Promotions, Product Launches
Challenges Today
Solution
Capacity
Time
“Capacity Bursting“
Average Usage
Elastic scale – database as a service
Pay as you grow and shrink
Easy to provision and manage database
No hardware, no manual database administration required
Average Usage
Compute
# of Hr’s
Promotions, events, ticket selling businesses are “bursts – bound” by nature
Capacity constraints limit business agility
High costs of entry into new business
Difficult to roll out extra capacity quickly
Idle capacity “off-bursts” is cost prohibitive
“Without SQL Azure, we wouldn’t be able to do this. And that means we couldn't do it on any
cloud platform other than Windows Azure.
SQL Azure is really a cloud -optimized Database.
Chris Auid, Director of Strategy and Innovation,

5. Service Provisioning Model
Account
Each account has zero or more servers
Azure wide, provisioned in a common portal
Established a Billing instrument
Each server has one or more databases
Logical concept equal to a master DB
Contains metadata about database & usage
Unit of authentication, geo-location, billing, reporting
Generated DNS-based name
Each database has standard SQL objects
Users, Tables, Views, Indices, etc
Unit of consistency
Server
Database

6. SQL Azure High Level Architecture
Applications use standard SQL client libraries: ODBC, ADO.Net, PHP, …
Application
Internet
Azure Cloud
TDS (tcp)
Load balancer forwards ‘sticky’ sessions to TDS protocol tier LB
Security Boundary
TDS (tcp)
Gateway
Gateway: TDS protocol gateway, enforces AUTHN/AUTHZ policy; proxy to backend SQL
TDS (tcp)
SQL
SQL
SQL
SQL
SQL
SQL
Scalability and Availability: Fabric, Failover, Replication, and Load balancing

7. The Journey So Far… …On To The New Stuff! PDC 2008 Initial CTP
2010
2009 Q1 Q2 Q3 Q4 Q1 Q2
PDC 2008
Initial CTP
SQL Server
Data Services
July 2009
1st Production Deployment
MS Internal Property
Feb 2010
Commercial Availability
Windows Azure Platform
Post Launch
New Countries
New Service Updates
New Data Centers
MIX 2009
Announce
Relational Database as a Service
PDC 2009
Service Launch
Windows Azure Platform
…On To The New Stuff!

8. Rounding Out – Spatial Support
2D Vector Data:
Geography – Round-Earth data
Geometry – Flat-Earth data
Support for Point, Line, Area (Polygon) objects
Over 70 T-SQL spatial methods
High-performance spatial indices
Spatial industry standard support
Symmetry w/ SQL Server 2008

9. Growing Up – 50GB Database Support
Two SQL Azure Database SKUs:
Web Edition & Business Edition
Historically: size == SKU
Editions: independent size ceilings and increments for usage based billing
You create a Web or Business Edition database
You specify (or modify) MAXSIZE
Web: MAXSIZE = 1 GB| 5 GB
Business: MAXSIZE = 10 | 20 | … | 50
This is the size we will not let you grow beyond
You will only be charged for the actual (peak) size of your database (in any one day)
Business Edition
Up to 50 GB
10 GB increments
Web Edition
Up to 5 GB
Either 1 GB or 5 GB

10. Best Integration – Office 2010 & Other Tools
PowerPivot for SharePoint
PowerPivot

11. Upsizing an Access Database
Tech Ed North America 2010
11/23/ :47 PM
Upsizing an Access Database
DEMO
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Broad Reach – OData Support (Labs)
Open Data Protocol
JSON
ATOM PUB
HTTP
Sign up and send us your feedback!

13. Interactive Management – SQL Web Management

14. Management & Administration SQL Azure Database
Tech Ed North America 2010
11/23/ :47 PM
Management & Administration SQL Azure Database
DEMO
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Getting Data Where You Need It SQL Azure Data Sync Service
Sync Group
SQL Azure
Benefits
Scale-out read or read/write
Geo replication of data
Edge network data distribution
Content delivery networks

16. SQL Azure Data Sync – Overview
On-Premises Applications
SQL Azure
SQL Azure Data Sync Service
Data Sync
Sync
Group
SQL Azure
SQL Azure
SQL Azure Data Sync
Remote Offices
& Retail Stores
Data Sync
Offline-Capable
Cached Mode Applications
Data Sync

17. SQL Azure Data Sync Service
Tech Ed North America 2010
11/23/ :47 PM
SQL Azure Data Sync Service
Liam Cavanagh
Senior Program Manager – SQL Azure Data Sync
DEMO
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Features Under Consideration
FUTURES
Multiple DB collations
Operational Reporting
Business Intelligence/Analytics
Logical Back-up/Restore (incl. geo)
Full text support
Radical scale-up and scale-out
Service Tiers
…and much, much more…
We’re Just Getting Started!

19. Summary Well established, commercially available service
Symmetrical extension of the SQL Server data platform
…unique capabilities integrated into an enterprise-class ecosystem
Great new features including:
Microsoft Office 2010 integration
New DB sizes and billing tiers
Spatial data support
Web-based logical data administration
Broad reach through industry-standard web protocols
Rich relational data synchronization capabilities

20. Track Resources Team Blog – http://blogs.msdn.com/sqlazure
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Tech Ed North America 2010
11/23/ :47 PM
Track Resources
Team Blog –
MSDN Dev Center –
SQL Azure Labs –
Follow us on Twitter
Windows Azure Platform Training Kit -
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Related Content Breakout Sessions
Required Slide
Speakers, please list the Breakout Sessions, Interactive Sessions, Labs and Demo Stations that are related to your session.
Tech Ed North America 2010
11/23/ :47 PM
Related Content
Breakout Sessions
DAT209 – What’s New in Microsoft SQL Azure
COS305 – Microsoft SQL Azure Development Best Practices
COS311 – Migrating Applications to Microsoft SQL Azure
Interactive Sessions
COS07-INT – Using SQL Azure as a Datahub to connect SQL Server and Silverlight clients
COS13-INT – Database Performance in a Multi-tenant Environment
Hands-on Labs
COS04–HOL – Introduction to Microsoft SQL Azure
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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Tech Ed North America 2010
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© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Resources Learning Required Slide www.microsoft.com/teched
Tech Ed North America 2010
11/23/ :47 PM
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Resources
Learning
Sessions On-Demand & Community
Microsoft Certification & Training Resources
Resources for IT Professionals
Resources for Developers
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Complete an evaluation on CommNet and enter to win!
Tech Ed North America 2010
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Complete an evaluation on CommNet and enter to win!
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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26. Tech Ed North America 2010 11/23/2018 11:47 PM
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. Required Slide Tech Ed North America 2010 11/23/2018 11:47 PM
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.