1. Why Mobile Ticketing should be interesting to transit agencies
David Leininger
Executive Vice President, CFO Dallas Area Rapid Transit
Dallas, Texas

2. Why Mobile Ticketing should be interesting to transit agencies
It is a better value proposition for the customer
More convenient to purchase because customer can do at his/her leisure and not at last minute on platform or on-board bus stop (TVM in your hand)
Opportunity to obtain combination tickets that are credentials for transit, parking and event admission
Useful functionality within the App itself by addition of trip planning, travel announcements, introduce events and offers

3. Why Mobile Ticketing should be interesting to transit agencies
• The market likes it, wants it
DART has confirmed there is broad customer and commercial support for payment and ticket delivery via mobile device
-individual riders
-corporate and universities
-event coordinators
-retail merchants

4. The DART View about Mobile Payment and Ticketing
Mobile payment and ticketing should not be considered an interim step to Open Payments, rather, it is the other way around
Barcodes and NFC are simply different ways to present valid credential when making payment or providing proof of payment, both can work
But mobile only will address 40-50% of the customer base so it is only part of the total payment solution

5. END