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Internation Programs Marketing with New Media

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Presentation on theme: "Internation Programs Marketing with New Media"— Presentation transcript:

1 Internation Programs Marketing with New Media
How to Market in China Internation Programs Marketing with New Media

2 From Traditional Media to New Media

3 The Advantages of New Media

4 People gets information from:

5 Numbers of OverseasChinese students :

6 Students plan to study abroad of different Age

7 Different Channels to Get Studying Abroad info

8 Top 10 Countries,Ranked by Smartphone Uers,2013-2018 millions
2014 2015 2016 2017 2018 China* 436.1 519.7 574.2 624.7 672.1 704.1 US** 143.9 165.3 184.2 198.5 211.5 220.0 India 76.0 123.3 167.9 204.1 243.8 279.2 Japan 40.5 50.8 57.4 61.2 63.9 65.5 Russia 35.8 49.0 58.2 65.1 71.9 76.4 Brazil 27.1 38.8 48.6 58.5 66.6 Indonesia 27.4 38.3 52.2 69.4 86.6 103.0 Germany 29.6 36.4 44.5 56.1 59.2 UK** 33.2 39.4 42.4 44.9 46.4 South Korea 29.3 32.8 33.9 34.5 35.1 35.6

9 Homepage Screet Shot of www.earthedu.com

10 Global Edu on different educational expos

11 Service List 1.Translation and designing Chinese webpage on China Wide Web so that Chinese students will have direct and free access to your information.Chinese version can also be linked to own webiste; 2.Recommend Your program on the Home Page of : Global Education has been ranked on the top of the professional Chinese websites on studying abroad. The visitors will find your name listed on the conspicuous position on our home page, which will result more highly qualified applicants for you; 3.The prospective students throughout China can submit their applications and enquiries to you; 4.Renew and post the news and events of your programs; 5.To provide SEO(Search Engine Optimization)service for you so that the potential students may have easy access with your Chinese info ; 6.Promoting your program through Social Media(e.g.Wechat & Weibo)

12 Examples

13 Examples

14 Examples

15 WeChat & Weibo

16 WeChat

17 Promoting through Weibo and Wechat

18 Promoting through Weibo and Wechat

19 Promoting through Weibo and Wechat

20 One Belt , One Road

21 Thank You Eurasia Higher Education Summit Mar 22-24.2017


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