1. external environment: the five forces model
Business Strategy
external environment: the five forces model

2. Readings for Week Two Five forces analysis
forces.html
Five forces analysis: Amazon
recommendations-porters-model
Five forces analysis: Starbucks Coffee
model

3. Industry Structure/Five Forces Model
Threat of entry
Bargaining power of suppliers
Bargaining power of buyers
Substitute products
Rivalry

4. Industry Life Cycle
Introduction
Growth
Maturity
Decline

5. Determinants: Threat of Entry
Capital requirement
Strength of existing brands and trademarks
Level of government regulation
Customer loyalty/switching costs
Product similarity

6. Determinants: Supplier Power
Number of suppliers
Switching costs
Potential for forward integration
Options for substitutes
Scarcity of supplier resources

7. Determinants: Buyer Power
Number of buyers
Switching costs
Potential for backward integration
Options for substitutes
Buyer price sensitivity

8. Determinants: Substitutes
Price/quality of substitutes
Switching costs

9. Determinants: Rivalry
Number of competitors
Exit barriers
Industry growth
Product differentiation
Relative size
Customer loyalty