1. Demand and Supply

2. Demand and Supply What is a Market? Where does the market exist?
The process of freely exchanging goods and services between buyers and sellers.
Where does the market exist?
Local Market
National Market
International Market

3. Demand and Supply Voluntary Exchange
A transaction in which a buyer and a seller exercise their economic freedom by working out their own terms of exchange.

4. Demand and Supply Demand Quantity Demanded
The amount of a good or service that consumers are able and willing to buy at various prices during a specified time period.
Quantity Demanded
The amount of a good or service that a consumer is willing and able to purchase at a specific price.

5. Demand and Supply Law of Demand
Economic rule stating that the quantity demanded and price move in opposite directions.
Quantity demanded
Quantity demanded
Price
Price

6. Demand and Supply Real Income Effect
Economic rule stating that individuals cannot keep buying the same quantity of a product if its price rises while their income stays the same.

7. Demand and Supply Substitution Effect
Economic rule stating that if two items satisfy the same need and the price of one rises, people will buy the other.

8. Demand and Supply Utility Marginal Utility
The ability of any good or service to satisfy consumer wants.
Marginal Utility
An additional amount of satisfaction.

9. Demand and Supply Law of Diminishing Marginal Utility
Rule stating that the additional satisfaction a consumer gets from purchasing one more unit of a product will lessen with each additional unit purchased.

10. Law of Diminishing Marginal Utility
Double Cheeseburgers
w/ ketchup and pickle only
Satisfaction 1 2 3 4 5 6 7 10 9

11. Demand and Supply Demand Schedule Demand Curve
Table showing quantities demanded at different possible prices.
Demand Curve
Downward sloping line that shows in graph form the quantities demanded at each possible price.

12. Demand Schedule
Price
Quantity Demanded $5 10 $4 20 $3 30 $2 40 $1 50

13. Demand Curve
Price
Quantity

14. Demand and Supply
A change in quantity demanded is caused by a change in price and is shown as movement along the demand curve.

15. Demand Curve
Price
Change in quantity demanded
Quantity

16. Demand and Supply
A change in demand is caused by something other than price and is shown as a shift of the entire demand curve.
A shift to the right is an increase in demand
A shift to the left is a decrease in demand

17. Demand Shift
Price
A Change in demand
Quantity

18. Determinants of Demand
Changes in Population
Changes in Income
Changes in Tastes and Preferences
Substitutes
Complementary Goods

19. Demand and Supply Complementary Good
A product often used with another product
Camera and Memory Cards
Peanut Butter and Jelly
Golf Balls and Golf Clubs

20. Demand and Supply Elasticity Price elasticity of demand
Consumers’ responsiveness to an increase or decrease in price of a product.
Price elasticity of demand
Economic concept that deals with how much demand varies according to changes in price.

21. Demand and Supply
We can determine price elasticity of demand with the following formula:
Price elasticity of demand = (Q2 – Q1) / [ (Q1 + Q2) / 2] (P2 – P1) / [ (P1 + P2 ) / 2]
If the answer is less than one it is said to be inelastic, and if it is greater than one it is elastic.

22. Demand and Supply Examples: Orange Juice Insulin Q1 = 1 quart per week
Q1 = 12 injections per week
Q2 = 3 quarts per week
Q2 = 14 injections per week
P1 = $20.00 per injection
P1 = $2.50 per quart
P2 = $10.00 per injection
P2 = $2.25 per quart

23. Demand and Supply Elastic Demand
Situation in which the rise or fall in a product’s price greatly affect the amount that people are willing to buy.

24. Elastic Demand

25. Demand and Supply Inelastic Demand
Situation in which a product’s price change has little impact on the quantity demanded by consumers.

27. Demand is a consumer based analogy of how market interactions take place.
Supply, on the other hand, is a producer based analogy of market interacitons.

28. Demand and Supply Supply Quantity Supplied
The amount of a good or service that producers are able and willing to sell at various prices during a specified time period.
Quantity Supplied
The amount of a good or service that a producer is willing and able to supply at a specific price.

29. Demand and Supply Law of Supply
Economic rule stating that price and quantity supplied move in the same direction.
Quantity supplied
Quantity supplied
Price
Price

30. Demand and Supply Supply Schedule Supply Curve
Table showing quantities supplied at different possible prices.
Supply Curve
Upward-sloping line that shows in graph form the quantities supplied at each possible price.

31. Supply Schedule
Price
Quantity Supplied $1 10 $2 20 $3 30 $4 40 $5 50

32. Supply Curve
Price
Quantity

33. Demand and Supply
A change in quantity supplied is caused by a change in price and is shown as movement along the supply curve.

34. Supply Curve
Price
Quantity

35. Demand and Supply
A change in supply is caused by something other than price and is shown as a shift of the entire supply curve.
A shift to the right is an increase in supply
A shift to the left is a decrease in supply

36. Supply Curve
Price
Quantity

37. Determinants of Supply
Price of Inputs
Number of Firms in the Industry
Taxes
Technology

38. Law of Diminishing Returns
Economic rule that says as more units of a factor of production are added to other factors of production, after some point total output continues to increase but at a diminishing rate.

39. Workers
Total output 1 2 5 3 9 4 14 20 6 25 7 29 8 33 36 10 38 11 40
Change in Output 3 4 5 6 2

41. Demand and Supply
In the real world, demand and supply operate together. As the price of a good goes down, the quantity demanded rises and the quantity supplied falls. As the price goes up, the quantity demanded falls and the quantity supplied rises.

42. Demand and Supply Equilibrium price
The price at which the amount producers are willing to supply is equal to the amount consumers are willing to buy.

43. 10 $5 50 20 $4 40 30 $3 $2 $1 Quantity Demanded Price
Quantity Supplied 10 $5 50 20 $4 40 30 $3 $2 $1

44. Price
Quantity

45. Price
Quantity

46. Demand and Supply Shortage Surplus
Situation in which the quantity demanded is greater than the quantity supplied at the current price.
Surplus
Situation in which the quantity supplied is greater than the quantity demanded at the current price.

47. Price
Surplus
Shortage
Quantity

48. Demand and Supply Price ceiling
A legal maximum price that may be charged for a particular good or service.

49. Government Set Prices ceiling Shortage P S $1,200 P0 800 PC D Q Qs Q0
A price ceiling is a maximum legal price such as Pc. When the ceiling price is below the equilibrium price, a persistent product shortage results. Here that shortage is shown by the horizontal distance between Qd and Qs. Q Qs Q0 Qd
3-49
LO5

50. Demand and Supply Price floor
A legal minimum price below which a good or service may not be sold.

51. Government Set Prices Surplus floor P S $7.25 Pf 5.00 P0 D Q Qd Q0 Qs
A price floor is a minimum legal price such as Pf. When the price floor is above the equilibrium price, a persistent product surplus results. Here that surplus is shown by the horizontal distance between Qs and Qd. Q Qd Q0 Qs
3-51
LO5

52. Demand and Supply Rationing Black market
The distribution of goods and services based on something other than price.
Black market
“underground” or illegal market in which goods are traded at prices above their legal maximum prices or in which illegal goods are sold.

54. Draw a demand schedule and demand curve for Books
Draw a demand schedule and demand curve for Books. The price range is $10 - $20 and your price change is $1 each time. Quantity Demanded is 100 – 1100 units, change by 100 each time.
Draw a supply schedule and supply curve for Books. The price range is $10 - $20 and your price change is $1 each time. Quantity supplied is 100 – 1100 units, change by 100 each time.

58. Draw a Demand & Supply Schedule and draw a Demand & Supply Curve for each of the following:
Digital Cameras
Price range $50 to $250 (increase by 25)
Quantity 100,000 to 500,000 (increase by 50,000)
Pizza slices
Price $1 - $7 (increase by $1)
Quantity 1 – 7 (increase by 1)
Candy bars
Price .50 to $3.00 (increase by .25)
Quantity 5 – 55 (increase by 5)