1. 2009 Proprietary and Confidential
Little Brownie is introducing a safe and easy way to help girls supercharge their cookie sales and reach their goals by tapping the marketing power of the internet. Sign girls up for the online Cookie Club, where a brand-new feature lets them send s asking customers for cookie “promises.”
Customers use an online order form to submit their promises, which are automatically recorded in the girl’s Cookie Club account.

2. ANNOUNCING EXCITING COOKIE CLUB NEWS
This is big!
GSUSA new rules
This is safe!
No personal
information revealed
This is fun!
Tailored to girls
under 12
This is big! For the first time ever, Girls Scouts of the USA has issued new rules allowing girls to ask for cookie orders online. With Cookie Club, girls can quickly tap a large number of customers while learning early technology skills.
This is safe! Cookie Club “promises” are recorded automatically in the girl’s Cookie Club account. No personal information is ever revealed.
This is fun! Because the Cookie Club is built especially for girls ages 12 and under, it’s colorful and entertaining.
Cookie Club lets girls jump into the exciting world of today’s social media while protecting them from unwanted communications.
2009 Proprietary and Confidential

3. WHAT DO GIRLS DO IN THE COOKIE CLUB?
The Cookie Club is a password-protected Web site where girls learn about goals, set goals ... and now send s to friends and family.
2009 Proprietary and Confidential 3

4. After passing the online safety certification, girls can send s to family and friends asking for online cookie “promises.” They begin by clicking “Send a Promises eCard.”
2009 Proprietary and Confidential

5. This is the page from which a girl sends an eCard
This is the page from which a girl sends an eCard. She can send to one person, to multiple people or to the addresses in My Cookie Contacts. Also, she can click a link and view the message her recipients will see.
2009 Proprietary and Confidential

6. SYSTEM GENERATED TEXT EMAIL
Customers will receive a text-based like this one. When they click the link, they will go into the cookie-ordering experience we call “promises.”
Note that recipients are asked to not forward this to anyone else. To ensure safety, the link is generated especially for this person. If another person orders using this link, that order will overwrite the first one.
2009 Proprietary and Confidential 6

7. ELECTRONIC COOKIE ORDER CARD
After clicking the link, the customer lands on this page. It has a message from the girl (all pre-composed by the system), a message from the council and the goal set by the group.
2009 Proprietary and Confidential 7

8. ELECTRONIC COOKIE ORDER CARD
Tracks cookie bundles and donations. Customers order any number.
The customer lands on this page to make a promise. The page even tracks cookie bundle orders and cookie donations.
Customers can select a quantity of up to 30 packages of a single variety. They can use the quantity button again, as many times as they wish, to add more cookies to their promise.
2009 Proprietary and Confidential 8

9. SUBMITTING YOUR PROMISE
Before submitting the final “promise,” the customer selects how he or she prefers to be contacted and can choose a message from a drop-down menu. There is no open field where the customer can write, so the girl is protected from unwanted communications.
2009 Proprietary and Confidential

10. The girl’s promises automatically appear on her goal tracker
The girl’s promises automatically appear on her goal tracker. She also can add sales from her printed order card or direct sales. Girls love watching the cookie boxes stack up and get closer to their goals.
2009 Proprietary and Confidential

11. To review her promises, she goes to the My Promises dashboard
To review her promises, she goes to the My Promises dashboard. You’ll notice there’s a box where parents can verify they have checked each order to be sure it is legitimate. For example, you don’t want a young friend ordering dozens of cookie packages but have no means to pay for them.
When she is done accepting promises, the girl creates a printable version of this page.
2009 Proprietary and Confidential

12. PRINTABLE PROMISES PAGE FOR PARENTS
This is the PRINTABLE Promises page. The girl turns in this printed page along with her order card. There is a place for a parent signature at the bottom. We recommend that you do not accept forms without this signature. As you know, you are responsible for all cookies you order.
2009 Proprietary and Confidential 12

13. Girls deliver cookies and accept payment in person
DELIVERING
Girls deliver cookies and accept payment in person
No online payments
Girls fulfill “promises” in the traditional manner, personally delivering cookies and collecting payment.
Neither girls, nor their parents, are permitted to accept online payment for cookies.
2009 Proprietary and Confidential

14. GIRLS CREATE A CONTACT LIST
There are many other powerful features of the site. For example, the girl can create a Cookie Contacts list to easily manage all her customer contacts. Best of all, she can export this list, save it, and import it again next year to return to her best customers. There are easy, on-screen directions.
2009 Proprietary and Confidential

15. MEMBERSHIP BEGINS WITH THE VOLUNTEER
Here’s how to get started.
1) The adult volunteer must set up a Cookie Club account for each girl.
2) Parents sign and return the Cookie Club permission form before you give the girls their passwords. This form explains that parents are responsible for confirming that the “promises” are from legitimate customers.
2009 Proprietary and Confidential

16. VOLUNTEER SET-UP
Setting up girl account is easy. Select your council name, type in the number of girls selling cookies and the number of packages they need to sell to reach their goal. You’ll also need to type in a few words about the girls’ goal.
For each girl, type in her first and last name, age and an easy-to-remember password you select. In s, only a girl’s first name and last initial will appear. When you’re done, hit submit!
2009 Proprietary and Confidential

17. REPORTS AND DATA
In the Reports section, you can see how girls are progressing toward their goal.
Here’s an easy way to streamline your start-up. After you enter all the girls’ information, go to this Reports section. Print out the Roster, which is a complete listing of all the names and passwords you entered. Cut the sheets into strips. In exchange for a signed permission form, give each girl the slip with her ID and password.
2009 Proprietary and Confidential

18. COUNCIL CUSTOMIZATION
Cookie prices
Cookie-order due date
Message to customers
Donation program name
The council is in charge of turning the “ask” feature on or off. And the council will customize it with cookie prices, cookie order due date, a message to customers and the name of our cookie donation program.
2009 Proprietary and Confidential

19. Help girls safely learn the power of internet marketing – with Cookie Club!
2009 Proprietary and Confidential

20. 2009 Proprietary and Confidential