2. Content Introduction Vision on media literacy Cinekid Education Case studies Learnings Future perspectives Q&A

3. Introduction

4. Company profile 24 years of experience and expertise in children and media Cinekid develops (educational) activities for children in the areas of film, television and new media throughout the year

5. Goals Promoting the quality of visual culture for children Stimulating the active and creative participation of children in the media, in order to strengthen their position in relation to the media

6. Primary activities Cinekid Festival (in October yearly) – TV – Film – New Media – Professionals Cinekid Education (all year round)

8. Knee Deep

9. Vision on media literacy

10. Media literacy 1/2 Is not limited to one medium Requires various skills Requires diverse types of knowledge Requires social standards & values

11. Media literacy 2/2 Producer Media User

12. Basic skill level What they dont know: – Selectiveness of producers – Technical conventions – Diverse contexts What they do know: – Narrative conventions

13. Media literacy @Cinekid Learning by doing via an entertaining matter And thus literate children on media by letting them explore their creativity Experience various forms of media

14. Obtained skills 1/2 Expand knowledge of narrative – Creativity & imagination stimulated Basics of selectiveness of producers Basics of technical conventions – ICT skills – Interaction of images, materials, shapes on screen

15. Obtained skills 2/2 Basics of social- & cultural conventions – Express feelings to others using media – Reflect on own and others productions

16. Cinekid Education

17. Diverse activities: CinekidStudio (workshops) Filmscreenings CinekidKlappers Teaching materials Continuous teaching programme on media literacy

18. Homepage

19. The tools

20. Schoolpage

21. Examples

22. Facts & figures More than 80.000 Studios Around 1.250 new Studios each month 345 schools with Schoolpage Almost 10.000 children received workshop 10.000 children to film screening each year 5.000 children to medialab each year

23. Case studies

24. Spot your talent 1/2 Goal – Build a positive attitude towards science & technique with boys and girls Targetgroup: – Pupils aged 11 and 12 Role of Cinekid: – Facilitate the creation of movies by means of CinekidStudio

25. Spot your talent 2/2 Results: – 50 participating schools – Pagevisits of CinekidStudio doubled during project months

26. Ter Cleeff 1/2 Project month on movie at Dutch pre- school All classes joined Activities: – Watch movie – Work with zoetrope – Make own storyline and animated movie

27. Ter Cleeff 2/2 Result: – A different form of culture education related to movies – Positive feedback from both pupils and teacher on the project

28. Learnings

29. Dos & donts Dont: Use an adults perspective to know what children like, without asking the children Think there is one target group: children. Not all children are alike

30. Dos & donts Do: Guide the children along the way Test! Know it is a process continuously in development

31. Future perspectives

32. Developments CinekidStudio Coorporations with cultural-, creative- and education industry Embedded movies/drawings Continuously test with children – At schools – At medialab with equipped technologies Expand CinekidStudio internationally

33. Continuous teaching programme 1/2 Continuous programme to stimulate media literacy Aimed at schools with pupils aged 4 till 14 Based on the main goals of the Dutch government for preschools Integration of existing and new products

34. Continuous teaching programme 2/2 For each set of groups there are defined: – Activities – Skills – Goals aligned with government policy Accompanied with workshops & teaching materials

35. Example: pupils aged 4 & 5 Activities: – Watch TV-show aimed at toddlers – Talk about animated films and make their own flipbook. – Make their own stop-motion animation Skills i.r.t. government goals: – Watch and explore media – Talk and listen about own- & others creation – Learn how to make (digital) photos – Learn how to make simple animation – Use meaningful subjects from direct environment (animals, figures, humans) to create work

36. In short…

38. Questions? g.wildenbos@cinekid.nl