1. Copyright©2009 Taylor & Francis Group, an informa business
Consumer Economics
Chapter 2
The Consumer Movement
Copyright©2009 Taylor & Francis Group, an informa business

2. Learning Objectives Trace the Beginnings of the Consumer Movement
Identify contributors and their contributions
How has the consumer movement changed since 1800
Give examples of worldwide consumer concerns

3. Introduction Factors in the development of the consumer movement
Law of comparative advantage
Rational self-interest
Conspicuous consumption
Demographic and consumption shifts

4. Consumerism & the Consumer Movement Defined
The Consumer Movement refers to policies aimed at regulating products, services, methods, and standards of manufacture, selling, and advertising in the interests of the buyer.

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6. Decades of Consumerism
Sherman Antitrust Act
Hucksterism
Early 1900
Harvey Wiley - founder of the consumer movement
Upton Sinclair and Theodore Roosevelt

7. Decades of Consumerism
Clayton Act
Federal Trade Commission
1920’s
Start of the depression

8. Decades of Consumerism
John Maynard Keynes
Franklin Roosevelt
John Galbraith
1940’s
War and the Post-war period

9. Decades of Consumerism
Age of private consumption
1960’s
Health and environmental concerns
John F. Kennedy

10. Decades of Consumerism
Consumer protection legislation
1980’s
The age of the yuppie

11. Decades of Consumerism
Dawn of the Internet
Online shopping vs. offline shopping
2000’s
Deregulation and economic downturn

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Conclusion
Continuing consumer legislation The consumer movement Health and environmental concerns
Copyright©2009 Taylor & Francis Group, an informa business

13. Chapter Summary The philosophy and elements of the consumer movement
The history of the consumer movement
Impact of new ideas and technology