1. Coco Enterprises for Coco Communities
by Maitet Diokno-Pascual 4th Daet Coconut Congress, Kalinangan Center, 7 November 2013

2. Outline of Discussion Organizing Communities for Enterprise
Organizing Enterprises for Communities
Based on our work as a medium scale enterprise that produces and processes fiber and dust from coconut husk

3. Organizing Communities for Enterprise
Pag-aaral at pagsusuri
Let us know our coconut
Let us use our coconut
Let us know our community’s resources
Other natural resources
Water
Electricity
Skills
Capital

4. Organizing Communities
Pagbubuo ng lakas ng samahan at pagkakaisa
Know your strengths
Individual
As a group (LCIDC from barangay to province)
Know your limitations
So you can learn to overcome them
Know from whom and where you can get help
Be careful; sometimes those who say they want to help are not capable of doing so
or really want to help only themselves

5. Organizing Communities
Plan your coco business
This is your plan, not the plan of other enterprises or government agency
Market and product
Technology
Skills and knowledge
Capital
It helps to think out of the box; imagine possibilities; let your wildest dreams happen

6. Organizing Communities
What happens if you don’t plan
Wala. Wala lang. Ganyan pa rin.
Or, someone else will plan for you
Which means you are leaving your fate, your future, in the hands of someone else
Remember: Even though this other person is someone you can and should trust, how will the enterprise succeed if you don’t own the plan?

7. Huling Hirit Lang Po
Huwag tayong pumayag na matali ang takbo ng negosyo sa presyo ng produktong halos walang nadagdagan na halaga
Presyo ng copra
Presyo ng bunot
Presyo ng coco fiber
Pumasok tayo sa mga negosyong nagdadagdag sa kahalagahan ng niyog
Ang tawag dito’y “Value Adding”
Lilikha tayo ng karagdagang halaga, at makikibahagi tayo sa karagdagang halaga
Ibig sabihin, may hati tayo sa kabuuang value at di lamang sa umpisa o sa isang bahagi lamang

8. Organizing Enterprises for Communities
Clear vision, mission & goals
Clear bottom lines
Sa PEC, 3 ang mga bottom line
Maayos na biz plan
Maayos na structura ng kumpanya o koop
Malinaw ang mga tungkulin at authority ng bawa’t isa
Mahusay na lider
Oks na oks ang teamwork

9. Organizing Enterprises
Pag-aralan ang value chain at kung sinu sino ang mga kasapi nito
Halimbawa, sa paggawa ng coco fiber & nets
Ingatan din ang kakayahan ng koop o kumpanya na umunlad nang sarili sa mga darating na taon
Ibig sabihin, may bahagi ng karagdagang value na ibabalik sa negosyo
Meron ding ilan sa inyo na laging pinag-iisipan kung paano mas lalong pinapaganda ang takbo ng negosyo

10. PEC Value Chain Network
Husk
collectors
(small biz, 3 persons)‏
Rural workers(21)
Rural coops (3)
Small biz (1)
Plant workers (10)
Twining agents (10)
Plant Workers (3) Weavers &
Edgers
Associations (2)
130 twining households in Bicol
1 association with 24 members, another with 26 members, all in Bicol
About 50 coconut farmers in Quezon
Estimated members in all

11. Isang Payo lang po
The better organized you are, the better able you can participate in value creation & sharing.
Sa aming karanasan, mas makakatulong sa mga ka-negosyo namin kung may samahan sila.
Better protection
More direct business relationship

12. Paano makakatulong ang PEC
Provide a structure within which to put all these talents together to produce high quality coir products
Market
Equipment
Working capital
Logistical support
Provide a business organization to develop implement and monitor a viable business plan
Institute a working relationship that is mutually beneficial and empowering
On the basis of mutual respect and fairness
At the same time, provide mechanisms and incentives to instill business acumen and raise stakeholder claim in the company

13. Maraming salamat po!!!!!