1. Chapter 3 Your Purchasing Power

2. What Are Selling Strategies?
Meeting demand
Convenience
Customer service
The right product and price
Examples: meet basic needs, offer brand names, use discount pricing
3-3 Getting More for Your Money
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3. What Are Selling Strategies?
Creating demand
Advertising is informing consumers about products and encouraging them to buy.
Advertising sources: newspapers, magazines, TV, radio, Internet, billboards, signs, direct sales
The target audience is a specific group of people who are likely to buy.
3-3 Getting More for Your Money
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4. What Are Consumer Buying Strategies?
Prepare a shopping list.
Do not let a salesperson influence you.
Stick to your list and avoid impulse buying.
Shop when you are most alert.
Comparison shop among several sellers.
Keep receipts, warranties, and packaging.
3-3 Getting More for Your Money
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5. Building Communications Skills
Creative Listening
Used to solve problems
Involves searching through information and forming questions to ask
Listener evaluates what was heard
Listener reaches an informed decision or choice
3-3 Getting More for Your Money
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