1. Increasing student engagement – ESADE Careers Weekly Newsletters

2. Who we are and how we use the Symplicity CSM
Using the Symplicity CSM Communications module
Measuring the impact of our communications to students
Applying conclusions to improve the way we communicate
Monitoring the use of the ESADE Career portal & Business development
Who?
When?
Why?
What?

3. ESADE Business & Law School

4. A truly global school
3000 Company accounts that posted at least 2 Jobs in the last 24 months
700 job posts active at any given time
Students with 48 different nationalities
Career portal interface in 2 languages

5. Communications Announcements E-newsletters Mailing campaigns Mentoring
Companies
Surveys
Advising
Experiential learning
Job Postings
Events
CV Books
CV Builder
Publications
Reporting
Resource Library

6. Announcements
Targeted to a specific audience
Determined period & priority
Customized look & feel

9. Newsletter lifecycle
Call for Content
Revise
Compile / create
Final review
Send
Evaluate

10. Monthly Reporting Newsletter Analytics Google Analytics
Call for Content
Revise
Compile / Create
Final Review
Send
Evaluate
Newsletter Analytics
Google Analytics
Job Posts & Applications
Advising & Student Feedback
Events & Workshops
Company Feedback
Placement

11. Newsletter Structure
Events
Job Postings
Hot Topics
Important Announcements

12. Diving into the Data

13. Adapting Content for the Platform and Client that Students are Using

14. Sharing Interesting Content

15. But Who Reads our Newsletter?
When?
What?

16. Comparisons by Academic Programme

20. Repeated content?
Time sent?
Lack of content?

21. Opened the newsletter 6 times and on 4 different links
Vs.
0 opens and 0 clicks

22. Giving Visibility to Your Recruiters (Jobs below posted on the same day)

23. Conclusions
Communicate content that matters
Choose the right time and structure
Measure the impact and the effect your communications have
Combine analytics form various modules
Take actions and improve your overall performance