1. BayerNet: Getting to ONE
Mary Lou Panzano and Amy Miller
Intranet Global Forum
October 2017

2. The aging, growing world population needs new and better medicines and a much larger, more reliable food supply.
Only with true innovations can we tackle the significant health care and nutrition challenges of the future.

3. Bayer U.S. 11, 779 Employees 60+ Major sites $14.2 B Sales No. America
$1.2 B U.S. R&D 
*As of December 31, 2016 Annual Report.

4. Leading with Innovation for Better Lives
Pharmaceuticals
Consumer Health
Crop Science
Animal Health
Prescription medications with a focus on women’s healthcare, cardiovascular diseases, oncology and hemotology
Contrast-enhanced diagnostic imaging equipment and contrast agents
#1 U.S. consumer health company offering self- care products to prevent or treat common ailments and dietary supplements to support healthy nutrition
One of the world‘s leaders in the agricultural industry, offering a broad range of innovative chemical and biological products for improving plant health, as well as high tech seeds and non-agricultural applications (i.e., turf & ornamentals, vegetation and pest management offerings)
Leader in companion and farm animal products
Our Business Areas
Bayer‘s strategy is aimed at being a worldwide innovation company with four major businesses -- Pharmaceuticals, Consumer Health, Crop Science and Animal Health, positioning us a leading company globally for the health of people, animals and plants.
Pharmaceuticals focuses on prescription products in women’s healthcare, cardiovascular diseases, oncology, hematology and ophthalmology, and includes the Radiology Business which markets contrast-enhanced diagnostic imaging equipment. Our Pharma business was recently ranked #1 in the world in terms of reputation.
Consumer Health aims to support people to do more for their health and well-being. This not only helps to increase personal quality of life but can also greatly reduce overall health care costs. The division brings consumers some of the world’s best-known and most trusted over-the-counter medications, nutritional supplements and other self-care products.
Crop Science is one of the world‘s leaders in the agricultural industry, offering a broad range of innovative chemical and biological products for improving plant health, as well as high tech seeds and non-agricultural applications (i.e., turf & ornamentals, vegetation and pest management offerings)
Animal Health is a worldwide leader supplier of companion and farm animal products. A focus on flea, tick mosquito and heartworm disease prevention products for dogs and cats helps protect the human-animal bond. Innovative insecticides and treatments for livestock and their surroundings help producers better provide for the growing global population.

5. Why Change?
Strategy: Singular focus on Life Sciences Opportunity: One Bayer Message, Culture, Experience …. ONE intranet
One Bayer
Structure
Processes
Culture

6. Increase reach of strategic messaging
Why it matters
Increase reach of strategic messaging
Reach all employees at the same time
Consistent message
Engage in more dialog
Annual Savings
$4.4 million
Position Bayer as ONE
Life Science Company
Simplify / Personalize
Faster access to relevant content, services and tools
Reduces duplicate work from countries and divisions
Leverage technology
Combined web development for divisions, functions and countries enables innovative web technology

7. One Bayer, One Intranet Scope
Consolidate All Intranets Divisions, Functions, Countries, Local and Services
How many do you think we had?
350

8. Before: Intranet Landscape

9. Communications Flow Not Ideal: Cascade of One Message
Message generated from Pittsburgh, cascaded to 7 communicators for local posting
Average time to post = 13 minutes
Total time spent to cascade 1 message = 91 minutes

10. About 3 Messages or Articles Cascaded / Week
91 minutes/message X 3 messages/week = 273 minutes or about 4.5 hours a week

11. +/- 150 messages cascaded / year
150 messages x 91 minutes/message =
13,650 minutes or
227.5 hours
28.4 full workdays
and approximately
$11,000 per year!

12. Feedback Drives Strategy
Managers and Employees: Overwhelming; less overlap; “less push, better pull”
Too much info., too many; difficult to find info.; rely on coworkers
Rated # 2 preferred channel

14. How it Works Personalized content Common global content
Tailored country and local content
Easy access to local tools and services
Consistent with bayer.com
Responsive design and navigation
How it Works

15. Three News Tiers
The Stage: Highest level global news; U.S. can contribute as news arises.
The Carousel: Top news stories controlled by the U.S. Can pull up global stories at our discretion.
More News: Secondary news stories. Blended feed of U.S. country, site and Global stories. 1 2 3
BayerNet • July 2016

16. BayerNet • July 2016

17. Personalized
Connections
feed
BayerNet • July 2016

18. Local sites
BayerNet • July 2016

19. Local site resources
BayerNet • July 2016

20. Change Tactics Office Hours Live Lunch and Learns
Engage Admin. Professionals
Top 10 list based on FAQs
BayerNet • August 2016

21. BayerNet Activity by Month: February 2016 to Present
So, how’s it going?
BayerNet Activity by Month: February 2016 to Present
Crop go live
232% increase in overall page views per month.
Overall Page Views
Major site go lives

22. 5 Tips Get stakeholder buy in early Have the data to back it up
Rollout: string of firecrackers versus a big bang
Get comfortable with ambiguity
Block your calendar three days after any significant launch

23. Questions? Contact Us: Mary Lou Panzano Marylou.panzano@bayer.com
Amy Miller