1. PERSUADING LIKE TRUMP

2. ON “MUSLIM BAN:” Ethos Logos Pathos (emotive lang.)
But, Jimmy, the problem -- I mean, look, I’m for it. But look, we have people coming into our country that are looking to do tremendous harm. You look at the two -- Look at Paris. Look at what happened in Paris. I mean, these people, they did not come from Sweden, okay? Look at what happened in Paris. Look at what happened last week in California, with, you know, fourteen people dead. Other people going to die, they're so badly injured. We have a real problem. There's a tremendous hatred out there. And what I wanna do is find out what it -- you know, you can't solve a problem until you find out what's the root cause. And I wanna find out, what is the problem, what's going on. And, it's temporary. I've had so many people call me and say thank you. Now, if you remember, when I did that a week ago, it was like bedlam. All of a sudden -- and you watch last night, and you see people talking. They say, “Well, Trump has a point. We have to get down to the problem.” The people that are friends of mine that called, they said, "Donald, you've done us a tremendous service.” Because we do have a problem and we have to find out what is the --
Ethos
Logos
Pathos (emotive lang.)
Repetition of words
Repetition of phrases
Imperative sentences
Short sentences
Pronouns

3. ON “MUSLIM BAN:” Ethos Logos Pathos (emotive lang.)
But, Jimmy, the problem -- I mean, look, I’m for it. But look, we have people coming into our country that are looking to do tremendous harm. You look at the two -- Look at Paris. Look at what happened in Paris. I mean, these people, they did not come from Sweden, okay? Look at what happened in Paris. Look at what happened last week in California, with, you know, fourteen people dead. Other people going to die, they're so badly injured. We have a real problem. There's a tremendous hatred out there. And what I wanna do is find out what it -- you know, you can't solve a problem until you find out what's the root cause. And I wanna find out, what is the problem, what's going on. And, it's temporary. I've had so many people call me and say thank you. Now, if you remember, when I did that a week ago, it was like bedlam. All of a sudden -- and you watch last night, and you see people talking. They say, “Well, Trump has a point. We have to get down to the problem.” The people that are friends of mine that called, they said, "Donald, you've done us a tremendous service.” Because we do have a problem and we have to find out what is the --
Ethos
Logos
Pathos (emotive lang.)

4. ON “MUSLIM BAN:” Repetition of words Repetition of phrases
But, Jimmy, the problem -- I mean, look, I’m for it. But look, we have people coming into our country that are looking to do tremendous harm. You look at the two -- Look at Paris. Look at what happened in Paris. I mean, these people, they did not come from Sweden, okay? Look at what happened in Paris. Look at what happened last week in California, with, you know, fourteen people dead. Other people going to die, they're so badly injured. We have a real problem. There's a tremendous hatred out there. And what I wanna do is find out what it -- you know, you can't solve a problem until you find out what's the root cause. And I wanna find out, what is the problem, what's going on. And, it's temporary. I've had so many people call me and say thank you. Now, if you remember, when I did that a week ago, it was like bedlam. All of a sudden -- and you watch last night, and you see people talking. They say, “Well, Trump has a point. We have to get down to the problem.” The people that are friends of mine that called, they said, "Donald, you've done us a tremendous service.” Because we do have a problem and we have to find out what is the --
Repetition of words
Repetition of phrases

5. ON “MUSLIM BAN:” Imperative sentences Short sentences
But, Jimmy, the problem -- I mean, look, I’m for it. But look, we have people coming into our country that are looking to do tremendous harm. You look at the two -- Look at Paris. Look at what happened in Paris. I mean, these people, they did not come from Sweden, okay? Look at what happened in Paris. Look at what happened last week in California, with, you know, fourteen people dead. Other people going to die, they're so badly injured. We have a real problem. There's a tremendous hatred out there. And what I wanna do is find out what it -- you know, you can't solve a problem until you find out what's the root cause. And I wanna find out, what is the problem, what's going on. And, it's temporary. I've had so many people call me and say thank you. Now, if you remember, when I did that a week ago, it was like bedlam. All of a sudden -- and you watch last night, and you see people talking. They say, “Well, Trump has a point. We have to get down to the problem.” The people that are friends of mine that called, they said, "Donald, you've done us a tremendous service.” Because we do have a problem and we have to find out what is the --
Imperative sentences
Short sentences

6. ON “MUSLIM BAN:” Personal Pronouns Direct Pronouns Inclusive Pronouns
But, Jimmy, the problem -- I mean, look, I’m for it. But look, we have people coming into our country that are looking to do tremendous harm. You look at the two -- Look at Paris. Look at what happened in Paris. I mean, these people, they did not come from Sweden, okay? Look at what happened in Paris. Look at what happened last week in California, with, you know, fourteen people dead. Other people going to die, they're so badly injured. We have a real problem. There's a tremendous hatred out there. And what I wanna do is find out what it -- you know, you can't solve a problem until you find out what's the root cause. And I wanna find out, what is the problem, what's going on. And, it's temporary. I've had so many people call me and say thank you. Now, if you remember, when I did that a week ago, it was like bedlam. All of a sudden -- and you watch last night, and you see people talking. They say, “Well, Trump has a point. We have to get down to the problem.” The people that are friends of mine that called, they said, "Donald, you've done us a tremendous service.” Because we do have a problem and we have to find out what is the --
Personal Pronouns
Direct Pronouns
Inclusive Pronouns

7. SIMPLE LANGUAGE
By every criteria in the algorithm, Trump is speaking at the lowest level. He used fewer characters per word in his announcement speech, fewer syllables per word, and his sentences were shorter than all other candidates.
His vocabulary is filled with words like “huge,” “terrible,” “beautiful.” He speaks in punchy bursts that lack nuance. It’s all easily grasped, whether it’s his campaign theme (“Make America Great Again”), words about his wealth (“I’m really rich”), or his disparagement of the Washington culture (“Politicians are all talk, no action”).
He dismisses his opponents with snippy sound bites that, if polls are to be believed, have been devastatingly effective — such as when he labeled Jeb Bush “low-energy.”
“Trump is talking about things that are emotional, simple, and angry,” said Rick Wilson, a Florida-based Republican consultant. “He’s not talking about the complexity of international affairs. It’s, ‘Let’s take their oil!’ It doesn’t have to be a long, drawn-out exegesis of American foreign policy. It’s Trump. It’s simple.”

8. TELLING A STORY
What evidence do you have, specific evidence that the Mexican government is sending criminals across the border?
Border Patrol, I was at the border last week. Border Patrol, people that I deal with, that I talk to, they say this is what's happening. Because our leaders are stupid. Our politicians are stupid. And the Mexican government is much smarter, much sharper, much more cunning. And they send the bad ones over because they don't want to pay for them. They don't want to take care of them. Why should they when the stupid leaders of the United States will do it for them? And that's what is happening whether you like it or not.

9. TELLING A STORY
Trump’s story begins out of nowhere: “Border Patrol. I was at the Border last week,” he says. There’s no orientation, no setting the scene. He then says, “The people that I deal with,” changing from past to present tense. He mentions no specific conversation, no specific person. He ends with, “and that’s what’s happening whether you like it or not,” totally removed from the narrative.
“I think of that response there as a failed or missed opportunity,” Sclafani said.
Overall, when it comes to the political world, Trump’s language defies precedent. But for Sclafani, she thinks she may know where it all comes from.
“He’s turning political discourse into reality TV,” she said. “I’m sure if someone did a study on discourse structures of reality television shows, and compared it what he’s doing, there might be some overlap.”

10. DONALD TRUMP MAY SOUND LIKE A CLOWN, BUT HE IS A RHETORIC PRO LIKE CICERO
Highlight in different colours every type of technique that is used by Trump, according to the article
In the same colour as the technique, highlight the examples used by Trump, and underline the key words
What topics does Trump tend to focus on, according to the article?

11. DONALD TRUMP NYC SPEECH
For each section, annotate the following:
Examples of ethos, pathos & logos
Use of rhetorical techniques
AFOREST
Rhetorical Devices Toolbox
Trump’s techniques
Key message of your section – what is his message/point – summarised in two sentences.

12. PERSUADE LIKE TRUMP Read the additional three articles
Make a copy of your original persuasive paper
Summarise your points/main ideas into bullet points
Present each point/main idea using Trump’s language, syntax, and techniques
When finished, pick three of your most important points/main ideas, and compose a Trump-like tweet presenting these points