1. Identity vs. Brand extended

2. Identity
- Who you are - What you think about yourself - How you present yourself
this or

3. Organization’s Visual Identity
A name
Logo
Website
- Advertising
You name it…

4. Identity should express personality
Apple brand personality:
- Friendly
Apple “look” is also friendly,
from the website
to the products design

5. Identity should express personality
IBM Formal and professional

6. Image
Image is how you are viewed by others
This or

7. Image
Image is people’s opinion or feeling about a product, service, company, or person.

8. Can you control people’s feeling?

9. Brand positioning helps
It simplify the message and creates the motivation hook

10. Classic example: Volvo
Safety First

11. Great example: BASF
BASF: Invisible contribution, Visible success

12. Image vs. Brand
When many people perceive the image in the same way the brand is born

13. Branding and Design come together
The power of a design
Branding and Design come together

14. Why design is important?
of what we learn come to us visually

15. Identity, Image and the Brand
Identity – the manifestation of the qualities Image – Other people perceptions Brand – Collective Agreement on the image

16. Tell me what is more important? - the Identity - the Image
Identity vs. Image
Tell me what is more important?
- the Identity Or
- the Image

17. Branding
Branding techniques can be applied to any product, service, company or a person

18. By Bea Stanford, Visit www. astanford
By Bea Stanford, Visit For more stories about branding