1. Communication Strategy Development project
April 2018

2. Background 2016-2019 Strategic Plan
Member engagement requires an effective communication strategy.
Demonstrate professionalism and dynamism of ISV and members.
Communication Strategy Development project commenced as a result

3. Key deliverables Brand strategy Logo and style guide Website
Member interviews
Brand workshop
Logo and style guide
and printed communication
Website

4. Professional Development
Brand essence
Excellence
Professional Development
Connections
Mentoring
Advocacy

5. Brand execution Brand and style guidelines
Logo variations
Printed and electronic stationery
Presentation template
e-signature and forms

6. Website Strategy Content development Design
Build and test (in process)
Launch and review

7. Home

8. Organisation

9. Traverse

10. News

11. Communication Strategy Development Project 2018
Tom Champion, ISV President
Communication Strategy Development Project 2018