1. SEA EMPRESS
- Lesson Learned -

2. Obligation of the Shipowner
To Protect the Business
To Protect Reputation

3. Contingency Planning How Real ? Rapid Reaction ?
Human and Other Resources?
Make Up of the Team

6. Media Strategy Flexible Do we work within the system?
Do we work unilaterally ?

7. Agendas !
Many
Not all Friendly

8. Skill Gap

9. Accountability / Responsibility
Exxon Valdez, Braer,
Sea Empress, Erika, Prestige
M4 Aircrash, Lockerbie

10. Transparency
Need for a credible individual to take ownership of the incident, if not the cause

11. One Voice – One Message

12. Vessel Condition “A position to defend should things go wrong”
Imperative to maintain:
Quality of Vessel
Quality of trained crew
Quality of on-board system
Quality of office management systems
“A position to defend should things go wrong”

13. Commercial Aftermath