2. Part Three SOURCES AND COLLECTION OF DATA
McGraw-Hill/Irwin
© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.

3. Chapter Ten EXPLORING SECONDARY DATA

4. Exploratory Research Expand understanding of management dilemma
Expand understanding of research question
Identify plausible investigative questions

5. Levels of Information Primary sources Secondary sources
Tertiary sources

6. Types of Information Sources
Indexes and Bibliographies
Dictionaries
Encyclopedias
Handbooks
Directories

7. Secondary Sources by Type
Indexes and Bibliographies
to find or locate books or articles
to find authors, topics to use in online searches

8. Secondary Sources by Type
Dictionaries
to identify jargon of an industry--used for online searches
to identify bell-weather events in an industry
to identify knowledgeable people to interview
to identify organizations of influence

9. Secondary Sources by Type
Encyclopedias
To identify historical or background information
To find critical dates within an industry
To find events of significance to the industry, company

10. Secondary Sources by Type
Handbooks
To find facts relevant to topic
To identify influential individuals through source citations

11. Secondary Sources by Type
Directories
To identify influential people and organizations
to find addresses, , other contact info on these people and organizations

12. Evaluating Information Sources
Purpose
Scope
Authority
Audience
Format

13. Evaluating Sources Purpose What the author is attempting to accomplish
identify hidden agenda(s)
identify direction of bias
Seek both biased and unbiased sources

14. Evaluating Sources Scope Identify dates of inclusion and exclusion
Identify subjects of inclusion and exclusion

15. Evaluating Sources Authority Identify background of author
Credentials: educational, professional
Experience: duration, setting, level
Identify the level of scholarship in content
footnotes, endnotes

16. Evaluating Sources Audience Identify knowledge level and background
Identify orientation and bias
Seek biased and unbiased sources

17. Evaluating Sources Format Order of content Versatility of use Indexed?
Searchable?
Downloadable?

18. Select an appropriate database
Searching Databases
Select an appropriate database
ABI/Inform
Business InfoSuite
Business Source
DowJones Interactive
Nexis-Lexis Universe

19. Searching Databases Select an appropriate database
Construct a search query
Boolean Operators
OR - for plurals, synonyms spelling variations (woman OR women)
AND - narrows your search
advertising AND bibliography

20. Searching Databases Construct a search query Boolean Operators (cont.)
NOT/AND NOT- eliminates terms
award NOT trophy
ADJ - order key terms within your search
assisted ADJ living

21. Searching Databases Construct a search query Boolean Operators
NOT/AND NOT- eliminates terms
award NOT trophy
ADJ - order key terms within your search
assisted ADJ living

22. Searching Databases Construct a search query Boolean Operators (cont.)
? or * - to truncate a term
nur* for nurse, nursing
“X” for phrase searching
“advertising campaigns”
Limiters
dates
source type
language

23. Searching Databases Select an appropriate database
Construct a search query
Review and evaluate search results
Relevancy
Quantity
Timeliness

24. Searching Databases Modify the search query Check bibliography
new key words,
other authors
Link directly
Adapt original search query
Create new search query with new key words
Search for other works by same author(s)

25. Searching Databases Select an appropriate database
Construct a search query
Document findings
Print or download search findings
Download full-text source
Print full-text source

26. Searching Databases Select an appropriate database
Construct a search query
Document findings
Retrieve or request articles
Search online catalog
Interlibrary loan
Interlibrary delivery
Supplement results with Web sources

27. Searching Databases Select an appropriate database
Construct a search query
Document findings
Retrieve or request articles
Supplement results with Web sources

28. Web Searches Select Search Engine or Directory Danny Sullivan’s
Search Engine Watch
Greg Notess”
Search Engine Showdown

29. Web Searches Select Search Engine or Directory
Determine Search Options and Protocol

30. Web Searches Select Search Engine or Directory
Determine Search Options and Protocol
Construct search query
Review search results
Modify search query
Search using a different search engine

31. Web Searches Select Search Engine or Directory
Determine Search Options and Protocol
Construct search query
Document your findings
search findings
full text sources

32. Web Searches Select Search Engine or Directory
Determine Search Options and Protocol
Construct search query
Document your findings
Supplement Web results from other sources

33. Specific Web Searches
Known-Item
Who
Where
What

34. Government Sources Government organizations
Laws, regulations, court decisions
Government statistics

35. Mining Internal Sources
Data warehouse
Data mart
Data mining
Pattern discovery
Predicting trends and behaviors

36. Data Mining Techniques
Data Visualization
Dimensions
Measurements
Hierarchies
Clustering
Neural Networks
Tree Models
Classification

37. Data Mining Techniques (cont.)
Estimation
Association
Market-Basket Analysis
Sequence Based Analysis
Fuzzy Logic
Genetic Algorithms
Fractal-Based Transformation

38. Data Mining Process
Sample
Explore
Modify
Model
Assess