1. Culture & Society Culture: the shared products of human groups
Society: a group of mutually interdependent people who have organized in such way as to share a common culture
SOCIETY creates CULTURE

2. Five Components of Culture
Symbols: something that represents something else
Language: Communication that is unique to the Culture
Values: Shared beliefs about:
what is right and what is wrong
What is desirable and what is undesirable
Norms: Shared rules of Conduct
Physical Objects: the “stuff” of the culture

3. Distinct cultures within a larger cultural group
Subcultures
Distinct cultures within a larger cultural group

5. Ethnocentrism
The tendency to view one’s own culture as superior. This leads to the belief that cultural traditions other than your own are backward and undesirable.

7. It’s the matching sweaters
What are you looking at?
It’s the matching sweaters
Isn’t it?

9. Annual Tomato Fight in Bolivia

10. Japanese disease masks
Making the socially
Responsible decision
fashionable

11. Welcome to Italy
Have a seat?

12. It’s the
shaved
head
Isn’t it?

13. Road Sign
found in
IDAHO

14. Easter
Costume in
Spain

15. CULTURES SHOULD BE JUDGED BY THEIR OWN STANDARDS!!!!!!!!!
CULTURAL RELATIVISM
CULTURES SHOULD BE JUDGED BY THEIR OWN STANDARDS!!!!!!!!!

16. Is this life in America?

17. Counterculture
When a subcultural group willfully rejects the values, norms, and practices of the larger society.