1. Languages, rituals and symbols of politics
Gianpietro Mazzoleni
La comunicazione politica
Chapter 5

2. Political language defined
Political language differs from
Political discourse
Political message
Political communication
It should rather considered as that part of the political communication which deals with the power relationships

3. Different types of political languages 1
Exhortatory language (=rhetoric)
Legal language
Administrative language
Bargaining language

4. Different types of political languages 2
Revolutionary language
Totalitarian language
Crisis language

5. Techniques of analysis
Lexical correspondence analysis
Critical discourse analysis

6. Political rituals
Ritual defined: an activity where participants focus their attention on a common, evaluated object
It may aim to:
Create solidarity
Exhibit power
Create a shared signification
Blame a political rival

7. Political rituals Not only social integration
Tangentopoli’s trials
Party meetings of the Lega Nord
Clinton-Lewinsky scandal

8. Political symbolism
Political symbols are concrete objects representing political values, ideology or events

9. Political rhetoric
In recent times, classical rhetoric joined modern techniques of persuasion through mass media (=storytelling)
In such a way, rhetoric merged with the political marketing

10. Languages of politics and mass media
Actually, all symbols and rituals practices are sent to the public opinion by the mass media, with a prevalence of the television