1. Monetize your app using Windows Store monetization platform
Microsoft Build 2016
11/24/2018 6:04 AM
Monetize your app using Windows Store monetization platform
Matt Sullivan, Principal Program Manager
Kiran Bangalore, Principal Program Manager
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Monetization Platform with vibrant partner ecosystem
Microsoft Build 2016
11/24/2018 6:04 AM
Monetization Platform with vibrant partner ecosystem
Smart Monetization platform does heavy lifting for you so you can focus writing your app
Microsoft will on-board more partners and connect them in the cloud
We will give you the analytics & insights so you get the best ROI from the right partner
build
acquire
engage
monetize
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Agenda Code walkthrough in C++ Rank based mediation in Dev Center
Microsoft Build 2016
11/24/2018 6:04 AM
Agenda
Code walkthrough in C++
Rank based mediation in Dev Center
Bing Intent Ads
Affiliate Ads
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Prerequisites to Code Walkthrough
Microsoft Build 2016
11/24/2018 6:04 AM
Prerequisites to Code Walkthrough
Visual Studio 2015
Windows SDK for Windows 10
Microsoft Store Engagement and Monetization SDK
Blank App (Universal Windows) Visual C++
Reference to “Microsoft Universal Advertising SDK”
Namespace references in XAML and CPP
Microsoft::Advertising::WinRT::UI
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Demo: Code and Dev Center
Microsoft Build 2016
11/24/2018 6:04 AM
Demo: Code and Dev Center
Matt Sullivan
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. New Monetization Methods

7. Announcing Bing Intent Ads

8. Bing Intent Ads Ad builder Bing Relevance Engine Microsoft Build 2016
11/24/2018 6:04 AM
Bing Intent Ads
Bing Relevance Engine
Ad builder
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Improved Yield & eCPM through Bing Intent Ads
Microsoft Build 2016
11/24/2018 6:04 AM
Improved Yield & eCPM through Bing Intent Ads
Bing ads scale demand
Bing Relevance Engine
Ad builder
User
context
App keywords & context
Leverage Store data to display bing ads with App extensions driving installs & app engagement
Ratings & Reviews | Click-to-Call
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Bing Intent Ads Demo Kiran Bangalore Microsoft Build 2016
11/24/2018 6:04 AM
Bing Intent Ads Demo
Kiran Bangalore
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Announcing Affiliate Ads
Microsoft Build 2016
11/24/2018 6:04 AM
Announcing Affiliate Ads
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Microsoft Affiliates Program
You can now be a Microsoft Store Partner
Microsoft Affiliates Program
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Affiliate Ads 1% ~ 10%* ads conversions commissions 11/24/2018 6:04 AM
* Subject to change
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Affiliate Ads Easy Sign-up No Republishing your app
11/24/2018 6:04 AM
Affiliate Ads
Easy Sign-up
No Republishing your app
Auto selection of best performing products / Apps / IAPs
Auto-creation of Ads
Reports in the Dev Center
Normal Payout
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Affiliate Ads Demo Kiran Bangalore Microsoft Build 2016
11/24/2018 6:04 AM
Affiliate Ads Demo
Kiran Bangalore
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Call to Action Install the latest SDK: http://aka.ms/store-em-sdk
Microsoft Build 2016
11/24/2018 6:04 AM
Call to Action
Install the latest SDK:
AdControl and InterstitialAd APIs
AdMediator for banners if you use multiple SDKs
Visit Dev Center often – it’s the portal for monetization
Mediate by rank or by weight
Look for mediation on interstitials
Keep checking back for new ad networks
Sign up for Affiliate Ads
Look for Bing Intent Ads
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. 11/24/2018 6:04 AM
Thank You
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.