1. Red Shield Appeal Official Events Tips & Hints
Presented at
Red Shield Appeal 2014 Update
7 March 2014

2. RSA Official Events – Tips & Hints
PREPARATION PHASE
Keep a detailed record of this year’s preparation
Work collaboratively
Schedule regular planning meetings
Be proactive and prepared with committee
Leverage appeal committee influence
Secure standard setting gifts

3. RSA Official Events – Tips & Hints
PREMISES – THE VENUE
The venue must be conducive for the event
Don’t settle for the first option
Pay attention to décor
Consider parking facilities
cost, convenience, capacity

4. RSA Official Events – Tips & Hints
PEOPLE
Ensure guest speakers are aligned to our mission
Coach testimonial speakers
Encourage corporate volunteer engagement
Brief Salvo representatives on their role
Create a “floor manager” role
Recruit a professional MC – media, PR

5. RSA Official Events – Tips & Hints
PROGRAM
Prepare scripted briefing notes for MC
Prepare a timed run sheet – with AV notes
Present a confronting statistic or compelling fact using guest numbers
Never show a DVD without an introduction
Announce standard setting gifts – appeal chair
Allow enough time for opportunity to donate
Present other opportunities to engage

6. RSA Official Events – Tips & Hints
POST-EVENT
Announce results as soon as possible
Say thank you often
Organise a follow up event for committee, table hosts/captains, sponsors, major donors
Arrange follow visits promptly